Coming from a design background, I have wanted to get into social media and bloggers world. This was the main reason I enrolled in this class. For a quite sometime now, I have been following many designer blogs and doing research as to why blogging is good for designers.
I have been working on my personal blog for past few months. If anyone is interested you can check my blog here. (There are not that many posts as I am still working on it.
As a designer, blogging costs a little money and takes a little time. However, it’s still a relatively low cost way to promote your design business–especially when you compare it to paying for advertisements. Designers can use their blog to show off their knowledge in a specific area. To do this, they need to create and share high-quality content that is relevant to their specialty.
The best, most authoritative, blogs tend to have communities that grow up around them. These communities consist of regular commentators who interact frequently with the blog’s authors and readers.
Usually designer have a portfolio website where they showcase their skills but that only shows the end result. In blog, designers can connect the dots and tell prospects how they worked behind the scene to make that project a success. Some designer who get lucky, their blog can be a source of additional income. Some design blogs do become popular and do provide their owners with an additional income. It doesn’t always happen, but it’s nice when it does.
Having some knowledge about social media goes a long way. Many clients are looking for someone who is knowledgeable about social media and blogging. Having a blog showing that designers understand just how important new media is can be very beneficial for their growth.
Blogging can also improve designer’s communication skills. We communicate through proposals, email, phone calls, and in many other ways. Blogging is a great way to hone their communication skills.
In the end, there is always room for an opportunity to help others. By posting to your professional blog, designers are giving back to the design community. If they are doing it right, they are sharing valuable information that will be useful to their prospects, clients, and colleagues.