It’s quite obvious that social media has become one of the main forms of communication these days. Millions of connections and information can be formed and posted within seconds.
Sounds like a great avenue for companies to gain exposure, right?
Well, it can be but it can also be very complicated and risky. The image of a company and the importance to keep their reputation intact could quickly be hindered with social media.
Thomson Reuters recently experienced a ‘nightmare’ when someone inside the company accidentally sent an email to 30,000+ employees. After this person hit send, hundreds of people on the email list started replying-all saying they received the email in error.
I know what you might be thinking: who cares? How does this relate to social media?
This particular mistake went wild on social media, after an employee tweeted it out. As a result, the Wall Street Journal first picked up the story on Twitter: Reuters Employees Bombarded With Reply-All Email Catastrophe.
Every company has its reply-all email meltdown. Wednesday was Thomson Reuters’ turn… employees and reporters at the news and information company took to Twitter under the hashtag #ReutersReplyAllGate.
Great, publicity! Well, perhaps not the kind of publicity that they want, or any other company would want, in the media. Some employees and possibly the clients of Thomson Reuters could view it as an embarrassment. This simple email snafu was taken a step further when it was exposed to the world; possibly breaking the social media ethics that are included in Thomson Reuters’ code of business conduct.
Lessons to be learned:
- Double check the emails you are sending
- Make sure you are aware of your company’s policy regarding social media – you are an extension and representation of the company you work for