Our three projects in Communication with New Media got me thinking about Bloom’s cognitive taxonomy and how our projects and his taxonomy begin with knowledge and grow from there. The article from Encyclopedia of Educational Reform and Dissent Bloom’s Cognitive Taxonomy brought up the question each group has to ask themselves on how we want to deliver our message in conjunction with how we want the audience’s behaviors to change.
I hope to expand upon behavior change and move our audience toward mastery of eating healthy foods. Mastery learning, as is explained in Bloom’s Mastery Learning, is about seeing that people are individuals, one size does not fit all, and that once you recognize the differences, you can change how you deliver the message to give your audience what they need to be successful.
Two areas that I strove toward mastery are as a karate student at UMA, and as a Reading Corps tutor. What do all these things have in common? Setting goals and pushing past them. In karate you do not start out as a black belt, you have small goals that build on each other. The same goes for reading. A kindergarten student will not be picking up Harry Potter, but instead, they start with letter sounds and build upon that.
If we want behaviors to change for our target audience, we cannot bombard them with overwhelming amounts of change that no one can tackle. Instead, start small. For example, to start eating healthier perhaps, they go out to eat less and start making home cooked meals.
Everyone will need something different to modify their behavior, and our groups need to give people the information so that their confidence grows and that they are inspired to want to change and master the challenge we have set before them.