Do you want your business to last forever? The only way you are going to make this happen is to figure out a way to get your ideas to spread. However, many see the only way to get your ideas to spread is by spending millions of dollars interrupting people with TV commercials, magazine ads, spam, or coupons. Well, this is definitely a failure and trust me you will regret it. If I were you I will take an advice from Seth Godin and David Scott.
Godin says, in his TED talk “How to Get Your Ideas to Spread,” that consumers do not care about you at all; they just do not care. The reason is they have got way more choices than they used to, and way less time, the obvious things to do is just ignore stuff. The things that is going to decide what gets talked about, what gets done, what gets changed, what gets purchased, is: “is it remarkable?”
This reminds me of what Scott discussed in chapter 4: “Social Media and Your Targeted Audience.” Davis explains what drives people to buy the Adigo teas. The Adigo teas gives their customers the opportunity to create their own unique blends and sell to others on the site. Scott says this is brilliant strategy because people are eager to share their creation on networks like Facebook, Twitter, and tumblr. Those who create delicious blends build a following with Adigo customers, driving sales with their ratings and reviews. If you like a blend, you can see what other blends that creator has made. Repeat customers can create a profile to keep track of teas they enjoy most, and they can also add teas they want to try.
Both Godin and Scott show that you do not need to spend millions of dollars just to get your ideas to spread. All you need is just to figure out how to touch people in a way they were not expecting—a remarkable way. Provide your customers with value by putting the money towards a really interesting idea or making their experience better instead of just directing them toward your store.
Scott, D. M. (2014). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly.