As students of this course on social media, we’re spending a lot of time investigating new emerging tools and channels to communicate, network and collaborate with each other. One of the most fascinating ones to me was Slack. I had heard of it in passing, but never had a chance to test it out. From chatting with other classmates, I know I’m not the the only one. We’re all living in something of a digital renaissance and its our collective jobs to decide which social media platforms are meaningful to us.
Along those lines, I wanted to share this article at The Atlantic, a magazine known for critical thinking and digging into global trends. It looks at how Slack could be positioning itself to kill Facebook, which is the long-running giant in the social media world. It talks about how Facebook has always tried to take its competitors features and make them its own (such as the new Facebook Stories, which are a ripoff of Snapchat.) But, Slack is using the same strategy:
Slack has always found useful ways to integrate third-party apps within its service—or, in Slack’s parlance, to reduce the “context switching” that eats away at productivity. But the move also reveals quite a bit about Slack’s larger ambitions, and may hint at the larger direction of the social web. The main point is, Slack doesn’t want you to have to log off—ever. This is a familiar mentality online these days.
It’s a really interesting point of view. And that begs a good question: Could you see Slack replacing Facebook’s role in your life? How about email? Messenger services like WhatsApp? I am curious what everyone’s thoughts are. Personally, I think Slack does offer a lot of features I use, but I already have other apps or places that I prefer. It would take a lot for me to switch.