First, click here.
The Longhairs is a group of men who have a simple mission: to provide a community for guys with, you guessed it, long hair. This group spoke to me immediately, not because I am a guy with long hair, but because this group’s motivation and way of spreading their mission aligns with Sprout MSP‘s. Like the Longhairs, Sprout MSP is meant to build a community through shared vision. Both groups spread the word about their cause without including harsh consequences that apply when one doesn’t follow in the community belief. Seeing the Longhairs method of outreach helped me understand the path that, perhaps, Sprout MSP should be following.
The Longhairs use multiple channels to reach their audience including their website, blog, subscription newsletters, Facebook, and even their own line of products. (I know what you are thinking ladies, do it! Don’t worry you won’t be alone, I totally signed up for the haircare tips and purchases some ties myself.) By having multiple channels this group is opening themselves up to more exposure and therefore are spreading their mission one internet user at a time. Two inventive channels they focus on are their products and newsletters. By having their own products, The Longhairs are able to bring the attention back to their goal every time an onlooker asked about the logo on the front of someone’s shirt or another “bro-dude” with long hair asks to borrow a ponytail binder. In addition, by having a daily newsletter, The Longhairs are able to reach their community members directly, encouraging them to share the mission with others.
Now while I do not have any motivation to create a line of products for this group mission, I did appreciate the inspiration The Longhairs brought me. Now I am refocused on Sprout MSP’s mission, and am standing for my first newsletter about hair care!