Benefits of social media

benefits-of-social-media-1024x446 (1)My goal for my second blog post is to switch gears from the dark side of social media in my last post to the light side. The second topic I would like to discuss is the benefits of social media. My audience for this posting would be anyone who uses social media, students and teachers in this class and companies or people who market or campaign through social media.

Whether we like to admit it ‘our’ generation eats, sleeps and breathes social media. It’s reach and popularity is without doubt. According to www.quantumrun.com, “It’s estimated that by 2018, 2.44 billion people will be using social networks.” Yes, this might not be the healthiest trend for us to participate in however, there can be benefits from this. As we rely more on technology the need for social media platforms increases. Platforms such as Instagram, Facebook, Twitter and Podcasts allow for instantaneous news coverage, access to limitless information and connects us with the world all within the click of the button.

The opportunities that social media can create are endless. With recent social and political issues being brought to the surface Twitter and Instagram can be used to create awareness by trending hashtags. They can also provide information and rally people for a cause such as creating a buzz agent for the Women’s Rights Marches, Black Lives Matter protests and Most recently the March For Your Lives. If you click on the hashtag or a tagged photos it will literally connect you with millions of other people who are supporting the same cause. What method of getting information out can literally beat that?

Chapter 17 in this weeks Scott reading discusses a newer tool in social media which is Podcasting. This is something I never used to care to listen to until I found an interesting Podcast that caught my attention. I see this platform continues to take off and joining the more well known ones.

Whatever social media platform you follow, the limitless benefits are undeniable.

 

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