A Critical Analysis of Retail Cannabis Marketing and Youth

Quinton Miller, Public Relations Major, MDST 485, January 30th, 2021, Post #3 Type #3

Parents of you social media As untrustworthy in the likes of influences on the children. My mother, in fact, did not approve of the possible exposure to different products online. She would fear me ordering weapons, drugs and coming involved in various online communities. My online empoxy business was prevented from creating Facebook ads because it mentioned that knives could be molded out of epoxy for sale. It mentioned in the rejection statements that drugs and weapons were not allowed for paid promotion. Once I removed the items and wording, they reassessed the page and pushed my ads through. This personal experience provides insight to the adversity social media marketing has combat and it’s endeavor to reach new audiences.

Cannabis media groups use educated speakers to spread ideas to specific audience groups here’s an example of a featured guest for an event coming in June of 2021: https://www.instagram.com/p/CN21m-HLOMP/?igshid=jhua7d7nwcnc

The light shun by cannabis companies are reaching adolescence in states where retail cannabis is legal. This is casting an unsavory image on the objectives these these companies. Similar adversities were faced with the advertisement of tobacco products. We know what the result of that was. Tobacco products are no longer allowed to be advertised. Mainly because they seem to target young audiences. The strategy with this was simple, if you find younger people they will become addicted, buy the product longer and result in long term consumers. The cannabis industry could use previous data and examples like these type of studies in order to avoid the same market mistakes of cigarette companies before their ads were banned.

Buying Both Marijuana and Cigarettes are Like Literally Burning Your Money. The Youth Shouldn’t Be Distracted With It.

Not only does this article include part of a survey in which marketing analytics of retail cannabis sales are compiled by use, it also involves tools with the most reach potential. Of those tools, Facebook is at the top of the list. Unfortunately, younger users are at the forefront of the study. I would imagine that the online marketing tools allow for age range options for target audiences desired to be reached. If not, it is imperative to urge social media restrictions of users who do not fit age range to view Cannabis related content. There may also be youth who are dishonest about their ages online. This source will show parents that mistakes can be fixed. It illustrates integrity and maturity for the business’s market.

What other ways do you think Cannabis’s inevitable legalization can be geared in the right direction? Here’s a link to the @MinorityCannabis Instagram post where panelists can contribute questions that will be answered such as these. Will you click to have your input heard?: https://www.instagram.com/p/CN2nzA_r24I/?igshid=u8b9lhqfis9g

Whitehill, J.M., Mareno M.A. (2020) Exposure to Cannabis Marketing in Social Media and Traditional Media and Past-Year Use Among Adolescents in States With Legal Retail Cannabis, Journal of Adolescent, Volume 66, Issue 2, 2020, Pages 247-254 Health Retrieved from: https://doi-org.mtrproxy.mnpals.net/10.1016/j.jadohealth.2019.08.024

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.