Managing the reputation of your company or brand is extremely important. To a lot of companies, that means just responding to negative comments, and that’s where it ends. The importance of keeping up a good reputation all around on social media can elevate a brand to a healthy social presence.
According to Social Media Today, 90% of consumers look at online reviews before buying something from a company. That could mean you could be losing 90% of your potential customers if your online reputation isn’t groomed well.
Reputation management is a necessity to not take such losses. The writer of the article suggests that “reputation management is the process of taking your online reputation into your own hands.” And utilize strategies like creating your own content and interacting with people reviewing your stuff. Ultimately its about showing your customer base that you care about feedback, that you want to improve your process and offer better service every day.
It’s such an easy way to protect your brand image online, as well as to build relationships with customers that will come back because you thanked them for their feedback.
Ultimately, keeping up and maintaining a good reputation is important to show that we care about our relationship with our customers and deferring from all the negative responses that could turn away so much business. It’s kind of interesting to see how many people will make a decision based on reviews.