As some of you may know, Oreo is currently running a mass media contest looking for the next great cookie idea. If you haven’t heard of it, please direct your attention to this link.
Oreo has advertised this contest on every social media outlet, including on the news. So far they have gotten hundreds of thousands of comments filled with the most outrageous (and sometimes brilliant) ideas meaning their marketing strategy has worked. Now I am all about delicious cookies and getting a chance at half a million dollars but suddenly something scary happened.
I have had a Twitter since it can out but I have never posted a thing in the multiple years I’ve had it. When this contest came out, I decided to add to the lottery of Oreo ideas but posting my first ever tweet…well actually three. (Cause hey the more ideas the better the change right??) Within an hour after my first Twitter post, I went on Instagram and guess what popped up. A sponsored advertising for the Oreo Creation Contest.
Now sure could it have been a coincidence? One could argue it was but then I started seeing it constantly. What are the odds this contest would just happen to show up for the first time after I post about it? I would say the odds are pretty damn good. Why you ask? Because of big data, which you can read about here.
I know that my post was public but the fact that my never before used Twitter was then connected to my Instagram in a matter of an hour is scary to me. I showed one interest on Twitter and suddenly I am being directly marketed. In other words, the seemingly fun contest has given Oreo more insight to who they should be marketing towards.
The fun and games are over because we know Oreo is not the only company using big data to help target their audience…