First, click here.
The Longhairs is a group of men who have a simple mission: to provide a community for guys with, you guessed it, long hair. This group spoke to me immediately, not because I am a guy with long hair, but because this group’s motivation and way of spreading their mission aligns with Sprout MSP‘s. Like the Longhairs, Sprout MSP is meant to build a community through shared vision. Both groups spread the word about their cause without including harsh consequences that apply when one doesn’t follow in the community belief. Seeing the Longhairs method of outreach helped me understand the path that, perhaps, Sprout MSP should be following.
The Longhairs use multiple channels to reach their audience including their website, blog, subscription newsletters, facebook, and even their own line of products. (I know what you are thinking ladies, do it! Don’t worry you won’t be alone, I totally signed up for the haircare tips and purchases some ties myself.) By having multiple channels this group is opening themselves up to more exposure and therefore are spreading their mission one internet user at a time. Two inventive channels they focus on are their products and newsletters. By having their own products, The Longhairs are able to bring the attention back to their goal every time an onlooker asked about the logo on the front of someone’s shirt or another “bro-dude” with long hair asks to borrow a ponytail binder. In addition, by having a daily newsletter, The Longhairs are able to reach their community members directly, encouraging them to share the mission with others.
Now while I do not have any motivation to create a line of products for this group mission, I did appreciate the inspiration The Longhairs brought me. Now I am refocused on Sprout MSP’s mission, and am standing for my first newsletter about hair care!
From joining a gym, starting a new diet or even vowing to never begin the night with shots of tequila again, January 1st is the day that signifies a new beginning for many people. For me, this day is important because January 1st is the day that I deactivated. That’s right I said it. About five months ago, I started a new chapter and deactivated my Facebook account. Now I know what you are thinking. Sure, I do feel a little left out when someone asks me if I saw Laurens new puppy or Becky’s atrocious haircut. But, in all reality, it has been such a relief to “unplug.” I spent countless amounts of time endlessly scrolling through my Facebook feed. For what? Yes, I got to see how cousin Tim in Pennsylvania was doing but I also saw hundreds of people putting on their best face and bragging about how great life is. Daily I would see girls posting overly edited photos with captions that came directly from motivational posters. Minor life events became tremendous accomplishments or spectacles that everyone needed to see.
Now, I do not consider myself a jealous person (I mean maybe a little but who isn’t right?), but when I saw all of these people posting about their lives, I couldn’t help but compare myself to them. I haven’t climbed that mountain. My hair never lies nicely like that, and I’m not even close to getting married. Cutting the cord on a media outlet that allows people to perfectly market themselves significantly increased my self-esteem and has even helped lower my anxiety. The past few months, I have rarely found myself comparing my life, looks, or successes to others. By stepping away from Facebook, I have been able to see people for who they are in person rather than who they present themselves to be on social media. And let’s be real, no one is as great in person as they seem to be on their Facebook page. If you happen to be someone who is actually as awesome as their Facebook page shows, then take a look at other reasons for you to deactivate below. As for the rest of the population, stop wasting your time scrolling and comparing yourself to your 1,000 plus friend. Deactivate.