All posts by micstance

About micstance

Organizational Communication major/ Anthropology minor Metropolitan State University

Benefits of Social Media On: Businesses

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

Over the course of the last two posts I talked about the benefits of social media on visual media and music artists. This time, I will explain how social media benefits startups and existing businesses.

The rise of social media has created a new way for businesses to market themselves in clever ways while simultaneously reaching a wide audience, for relatively low cost. Matt Risinger, a sort of building scientist, discovered the advantage of using YouTube to promote his business. As quoted in The New Rules of Marketing and PR, Risinger said,”I didn’t get huge traction at first, but I kept going. Even though I might have only 300 views on a video, one of those people watching might be an architect in Austin who would say something to me. Or maybe it was a potential client who watched before they interviewed me for their project. They felt like they knew me at a meeting—even though I’d never met them before—because they could watch a video of me. I got enough feedback that made me realize this was worthwhile” (Scott, 2017 p. 97). This is a textbook example of how video content can benefit a business. Picking this quote apart, we not only see that video content is obviously helpful for visually showing off a product or service, but it can be used to instill a feeling of confidence, or credibility for the business and its people. Risinger started out with a cheap camera and little viewers, but now has a larger audience and much higher quality video content.

By now it is not too difficult to figure out how businesses can exclusively benefit from social media, but Business2Community.com mentioned one benefit that maybe isn’t everyone’s first thought. This benefit is called competitive analysis, and this is what Dhariana Lozano of Business2Community.com has to say about it: “You can use social media to target your competition’s fans, see what they may be doing that you can improve on – or simply identify ways to stand out within your industry” (Lozano, 2016).  This is an interesting angle that seems only achievable on social media, where all marketing is focused and public.

There obviously are more advantages for businesses who utilize social media, but I covered a couple here in this post.

It is east to see how much social media platforms have positively affected many people and entities such as visual media, music artist, and businesses. I hope that over the course of these posts, you have learned something and have a positive outlook on social media.

Thank you for reading!

Sources:

https://www.business2community.com/social-media/10-key-benefits-social-media-business-01461178

The New Rules of Marketing and PR: 6th Edition by David Meerman Scott (2017)

 

Benefits of Social Media On: Music Artists

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

In the last post I talked about the benefits of social media on visual media. This time, I will explain how social media benefits aspiring musicians and musician’s fanbases.

Musicians of the past few decades found fame through touring extensively and getting their music on the radio. Their goal was also to get signed to a record label and create music videos that would hopefully be featured on T.V. With the advancement of technology and social media presence in the daily lives of people, appealing to a wider audience is now easier than ever. Musicians are now able to spread the word of a band or single artists through platforms such as Facebook, Instagram, Spotify, Bandcamp, Soundcloud, and more. Most of these platforms allow you to upload your own content without the help of anyone else and allow anyone to consume your content (either for free or for a fee).  This was not always true seeing as how, in the past, an artist would have to have to work through someone (typically a label) to promote their music and make it available for the masses. This makes it easier for independent artists to really make a name for themselves and for more people to even create and promote their own record labels.

Another marketing benefit of social media for musicians is more personally oriented. From a relational standpoint, musicians can now show much more of their personality and share their experiences with their fans than before. This can lead to more involvement, higher outreach, and better sales for their music. Brandon Seymour of indieonthemove.com makes a good point about this, saying “As a band, you have the unique opportunity to be the “tastemaker” for your audience. Step outside the box and incorporate some non-band-related content that you find interesting and chances are your followers will find it interesting too” (Seymour 2013). Being able to appeal to people even when it isn’t about music, can make the community support stronger. This improved involvement of fans can also lead to higher satisfaction as a result of feedback.

Social media can also lead to the spreading of knowledge as well as the expansion of networks. The tradition of spreading fliers for an upcoming show is not dead, but it is seriously overshadowed by the implementation of social media posts and event pages. Facebook specifically, has an event page system that engages people who are planning on attending and provides all the information they need about said event. These event pages can be shared between friends and grow in attendance. When a band posts that they are having an event, friends can ‘tag’ each other in the comments to get their attention. As said simply by David Meerman Scott in The New Rules of Marketing and PR, “When you tag people, they get notifications that point them to the tagged content. Isn’t that great? When you create something interesting, your friends can spread it for you!” (Scott 2017). These tags can allow for people to see new bands they have never heard about including aspiring new bands.

There are so many positive uses of social media for musical artists including, product/music promotion, personal artist-fan interaction, spreading of knowledge and networks, and more. I did not touch on everything but hopefully this will get you thinking about how much social media can help aspiring artists.

Next blog, I will talk about the impact of social media on businesses.

 

Sources:

https://www.indieonthemove.com/blog/2013/10/5-ways-bands-and-musicians-can-leverage-social-media

The New Rules of Marketing and PR by David Meerman Scott (2017)

 

Benefits of Social Media On: Visual Media

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

In this first post, I will be reflecting on the benefits of social media with relation to visual media. So what is visual media? Duke Trinity College of Arts and Sciences says that it includes “photography, television, film and video, new media and games” (Duke University, 2018). I am sure that it could be argued that there is more to visual media than what Duke University stated, but for the sake of this post, lets go with that.

Traditionally photography, television and film, and video games, were reserved for those who had the funds for expensive hardware, a long-term or deeply-rooted following, and years of experience in their respective fields. Now with the rise of social media along with social media sites and applications becoming more accessible, two great things arose. There are now more people creating content, and more people communicating with content creators.

As I mentioned, now with apps and sites such as Instagram and YouTube,  people can more easily take and share their photography and video. This allows for more content to be created, resulting in more niche content, as well as more people sharing their artistic vision. This good for both creators and consumers.

The second benefit of social media for visual content was very well said in The New Rules of Marketing and PR by David Meerman Scott, “The web allows organizations to deliver the right information to buyers, right at the point when they are most receptive to the information. The tools at our disposal as marketers are web-based media to deliver our own thoughtful and informative content… We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, blogs, chat rooms, and forums” (Scott 2017). The point here is that there is now greater communication between content creators and content consumers. This allows for content that is tailored toward the consumer and makes for some great content to sprout.

These were just two simplified ways that social media in the modern age has improved the quality and personality our visual media content, and how creating content as become more accessible.

Next blog, I will talk about the positive impact of social media on music artists.

Overwhelming Inconsistency

When browsing the internet, I often come across things I agree with and thing that I disagree with. Rarely do I run into any sort of argument that truly baffles me, and it finally happened.

I was looking up recent topics that are currently pretty contentious and I came across a video clip from Fox News regarding the fad known as “the tide pod challenge”. This video clip was of a segment titled “Tomi Lahren’s Final Thoughts” where Tomi Lahren talks about certain issues that are occurring in the United States. As mentioned before, Lahren seems as though she is talking about this “tide pod challenge” but later turns around and starts talking about much more, and in far too little detail.

Lahren’s tactics for explaining why this fad occurs is not filled with any sort of supportive evidence or greater analysis, she basically just says “this is why” and uses large labels. She bashes her own generation for having bad ideas after praising it. She labels the tide pod challenge as a political and parenting issue but says nothing about how or why. Lahren primarily uses contrast between modern day society and parenting methods and more “traditional” methods.

Lahren’s biases show through very clearly and even uses it as a point of attraction for viewers who agree. She has an obvious bias for more traditional thinking and ideas. At the end, Lahren says “The Left, which dictates popular culture, brainwashes young people into believing they live in a world where 64 gender options are up for selection. Everything is free. Beyonce is a God Queen, and eating detergent is funny.” which just brings up completely irrelevant information for the sake of making her non-factual argument, seem more valid in the eyes of those who agree with her views because it is juxtaposed with other contentious topics. These references to other topics shows that she has a very strong bias and is more interested in getting people on her side than sharing news with viewers.

Overall, Tomi Lahren’s inconsistency with topics, lack of supportive evidence or any deeper analysis, and focus on gaining fans over reporting news, makes it tough for me to see why anyone would listen to her for real news.

One of my final thoughs: I don’t even know if she actually thinks these things, she could be an act to please a crowd for all I know. Either way, she is interesting to observe.

LINK TO ARTICLE: http://insider.foxnews.com/2018/01/26/tomi-lahren-tide-pod-challenge-pay-attention-parents-and-do-better

WE FIRST: First Chapter

  1. Angle: Assessing, analyzing, and challenging the main points and major take-aways of the first chapter of the book.
  2. Audience: Those who have already read the article.
  3. Goal of the post: To critically analyze the main points and check the validity as well as give an opinion portion.
  4. Outline:
  • Introduction to the post format.
  • Address each of the major take-aways from the first chapter of the book.
  • One by one, analyze the legitimacy of the claims.
  • Talk about my opinions of each claim.
  • Recap and conclusion