All posts by niviamin

Connected communities and visibility

Connected Communities and visibility

I will present two blogs that I have been following for more than a month.
They are https://blog.sleepnumber.com/ and https://blog.mnreadingandmathcorps.org/

The Sleep Number Blog stated that it was the Official Founding Partner for the Super bowl NFL season and dedicated last week’s articles to how athletes need a restful sleep and what kind of sleep number settings helped them achieve maximum rest. They also communicated their Sleep Number Station with full-on activation at Nicollet Mall and engaged the public who came to visit and sleep on their Sleep Number Setting beds.

In their blog articles, they touch upon various aspects of life that deeply relates to have a sound sleep. It can be as simple as a bedtime routine, to cutting out caffeine, to eating the right kind of food, to decorating your bedroom to make it look comforting. Or it can be as complex as Sleep program accreditation and assessments which are scientifically proven. The blog does a thorough job of investigating all aspects of Sleep as a Science,
an Art, and a biological rhythm of everyday living.

The blog subtly promotes the Sleep Number beds but not in an overtly in your face marketing campaign. It talks convincingly about the Sleep Number bed and how it can help you stay healthy through life’s ups and downs. I like to read this blog because they have a Book Club and showcase interesting books to read. This scores maximum brownie points for me along with other well-written articles. It has a subscription list as all blogs and also has shareable content. I liked the blog because it covers almost all aspects of sleep and has an authentic voice and a delightful online presence.

The Minnesota Reading and Math Corps Blog

The second blog that I loved is the Minnesota Math and Reading Corps blog.
It is a simple blog with no fashionable art or sophistication. It speaks out to me, because serving in Reading Corps for four years was significant milestone in my life. It also salutes those who have served and currently serving. It is a blog of service to young children and how each member has his/her own story of triumph.
(https://blog.mnreadingandmathcorps.org/2016/05/learning-and-growing-together.html?view=snapshot) That is me and my 2 minutes of Reading Corps glory. This blog places it’s focus entirely on the Tutors without any distraction or deviation. You may ask why is this so? It is because the Tutors are the ambassadors of the Program.
The Program has its independent website which has all details of the application process to become a Tutor and the works. The blog is completely dedicated to the individuals who bring the program to life. These tutors come from diverse backgrounds, but with one mission: To make a difference in the lives of children. The blog does an excellent job of delivering it in a direct and powerful manner.

In my analysis of the two blogs, I think they are creative hubs or online stations where the brand experience is communicated in a singular strategy. The Sleep Number Blog talks about the multifaceted phenomenon of “Sleep” and the Minnesota Reading Corps Blog talks about “Tutoring as a lifetime experience”.
The blog is available to a global community and you can reap the benefits of learning more about sleep patterns or the joys of being a tutor simultaneously. It is incredible how blogs are changing the way we experience life through the eyes of other’s who are sharing their experience and information.

Connected Communities and Visibility – Blog 3

Connected Communities and visibility

I will present two blogs that I have been following for more than a month.
They are https://blog.sleepnumber.com/ and
https://blog.mnreadingandmathcorps.org/
The Sleep Number Blog stated that it was the Official Founding Partner for the Super bowl NFL season and dedicated last week’s articles to how athletes need a restful sleep and what kind of sleep number settings helped them achieve maximum rest. They also communicated their Sleep Number Station with full-on activation at Nicollet Mall and engaged the public who came to visit and sleep on their Sleep Number Setting beds.

In their other articles, they touch upon various aspects of life that deeply relates to have a sound sleep. It can be as simple as a bedtime routine, to cutting out caffeine, to eating the right kind of food, to decorating your bedroom to make it look comforting. Or it can be as complex as Sleep program accreditations and assessments which are scientifically proven. The blog does a thorough job of investigating all aspects of Sleep as a Science, an Art, and a biological rhythm of everyday living.

The blog subtly promotes the Sleep Number beds but not in an overtly in your face marketing campaign. It talks convincingly about the Sleep Number bed and how it can help you stay healthy through life’s ups and downs. I like to read this blog because they have a Book Club and showcase interesting books to read. This scores maximum brownie points for me along with other well-written articles.

The Minnesota Reading and Math Corps Blog

The second blog that I loved is the Minnesota Math and Reading Corps blog.
It is a simple blog with no fashionable art or sophistication. It speaks out to me, because serving in Reading Corps for four years was significant milestone in my life. It also salutes those who have served and currently serving. It is a blog of service to young children and how each member has his/her own story of triumph.
(https://blog.mnreadingandmathcorps.org/2016/05/learning-and-growing-together.html?view=snapshot) That is me and my 2 minutes of Reading Corps glory.

This blog places it’s focus entirely on the Tutors without any distraction or deviation.
You may ask why is this so? It is because the Tutors are the ambassadors of the Program. The Program has its independent website which has all details of the application process to become a Tutor and the works. The blog is completely dedicated to the individuals who bring the program to life. These tutors come from diverse backgrounds, but with one mission: To make a difference in the lives of children. The blog does an excellent job of delivering it in a direct and powerful manner.

In my analysis of the two blogs, I think they are creative hubs or online stations where the brand experience is communicated in a singular strategy. The Sleep Number Blog talks about the multifaceted phenomenon of “Sleep” and the Minnesota Reading Corps Blog talks about “Tutoring as a lifetime experience”.

The blog is available to a global community and I can reap the benefits of learning more about sleep patterns or the joys of being a tutor simultaneously. It is incredible how blogs are changing the way we experience life through the eyes of other’s who are sharing their experience and information.

Potpourri and We first

I immigrated to the US in 2008 from my native country India. I landed right into the collapsing financial structures in the US and in the world economy too. My perception of the US was a superpower with influence, affluence and a dominant player in the global marketplace. Slowly all of that began to change. Living here for 10 years, I am still amazed at the differences and similarities of the human race. The author talks about the ‘We First’ attitude instead of the ‘Me First” way of being. To me this is a natural way of growing up in a country that believed in community, family, and extended family bonds. We grew up learning to share, adjust and live in a joint family instead of nuclear families. So I think at a young age it was only natural to care for each other. Even in communities, there was collaboration of resources and a kindred spirit. The media portrays a different image of India to the western audience. However, that’s a distorted view.

Mainwaring talks about the how the Me First attitude has caused the decline of the American middle-class and has plunged more people into poverty, while increasing the wealth of the privileged few. I was reading an article about the most affluent countries of the world. It featured the US as sixth in number, but the article also stated that we have 50% people who live paycheck to paycheck and on food stamps. This made me wonder about Capitalism and how it benefits only a few. What particularly impacted me was this para on page 20 where it begins as, “Social media is the technological differentiator that makes change possible as never before. It enables consumers to punish and reward, to contribute their ideas and creativity, and to engage with brands in real-time dialogues about their concerns as customers and citizens. It gives them ways to bypass the usual power brokers of business to become a force for social transformation in their own right.”

I am not a techno-geek, but I enjoy that I can be connected to people across the globe. I can interact with brands and companies whose products and services I enjoy. I can make online purchases and the convenience it offers, over a brick and mortal model. I have seen consumers who interact online and share their feedback on products they have used. If they liked the product, they will promote it on their page. If they don’t they will surely promote that too on their feed. Social media is increasingly gaining importance in the way brand and products are shaped.

In his online blog http://simonmainwaring.com/philanthropy/the-why-and-how-of-brand-advocacy/ he talks about the why and how of brand advocacy. I was intrigued by it and decided to read further. In the article he talks about how people increasingly are looking for brands that have a social conscience. Consumers want to support companies that are working for the greater good. When consumers are assured that the companies they are buying products or services are also doing their bit to make the world a better place, it is more likely that loyalty and integrity will be sustained.

“Technology has no quality of its own, how we use it is what makes us or breaks us” says a wise man from India. Like everything else, technology and social media has it’s pros and cons. How do we leverage and harness it’s potential is up to us. We can use it to create a social revolution towards an evolved human race or exploit it for our personal gains. I named the title Potpourri and We first because, when you connect the dots, our collective ethos will contribute to touching lives in unseen ways. We will leave behind a legacy of goodwill and the universal thread of goodness.