MDST 485: Communicating with New Media
When entering my classes this semester I have to admit that I was intimidated, but I allowed myself comfort in organization. I also knew that Communicating with New Media, judging by its syllabus, would allow for more creativity. The nature of the assignments, specifically the learning journal and group project additives were really open for my creative mind to brainstorm. When I started the semester I’d created 3 calendars: one on my wall in my apartment, one to carry throughout he day in my book bag and one for my group team charter. The clear cut criteria left my success up to the consistency in each endeavor throughout the term. I started quickly with blog post #1 I hadn’t initially added much hyperlinks or pictures, only sources at the end as citations. My work was informative, yet a little wordy. I tried to redeem myself in blog post #2 by creating longer paragraphs and a few images. I still hadn’t added any hyperlinks though. I kept my blog posts controversial in some ways because of the topic being an illegal substance through blogs 3 and 4. I mentioned cannabis in technology, but then I begun discussing the industry itself going froward. I think this was a bit less entertaining so I sought to get the mind geared towards a general topic. The Information Age blog was the last one I edited. I didn’t add hyperlinks until late, at first there were just links everywhere throughout. I think that my final blog post #6 was by far my greatest and most entertaining post this semester for the following reasons:
1. This one made me double back to previous ones in order to match its compelling nature. I did this by adding pictures and hyperlinks to the previous posts. I hadn’t learned this until the last month of the term.
2. I found so many entertaining videos that my words seemed only to compliment them. These short clips act as a visuals to the reading which is equivalent to a new media show and tell!
3. I included more pictures with captions in my final post and also citations as a point of reference.
4. My last post was more entertaining in comparison to the others while still keeping itself opinionated my and informative. It was also fun to make.
My blog posts became more captivating and entertaining by the end of the semester, I feel as though I have a new weapon acquired in my writing arsenal. Class readings, especially Mendleson’s text held insight to different aspects and perspectives of social media while we utilized it. This provided full immersion into the concept of new media in the information era. Influence from the perspectives like saying that social media isn’t absolutely needed in business can sometimes be disheartening, but also reassuring as all social media is not needed in order for businesses to be successful. There are ways to thrive without using every platform. This includes the fact that communicating for social change has varying strategies that sometimes do not involve the use of social media platforms. For example, the discussions that expanded upon social change methods didn’t always include the internet, but the physical actions and processes of change. The social change model works in conjunction with the social change theories to assess the cyclical process of inputs and outputs. Each hold a research, planning, implementation and evaluative steps in order to advocate, socially mobilize and communicate with target audiences. Now, this is the process in a pubic relations planning process, but this class is very much similar to a Public Relations role. The inputs, activities, outputs, outcomes and impact are the equivalent of the PR process here. This occurs with the purpose of forming a connection to the adoption an idea we want to achieve. In a communication strategy creation process it is broken down further, this is where I formed my PR connection.
Knowing how to navigate and hone in on a concept, position and attitude to advocate is a communal endeavor that it trickles onto larger networks. The organization of theories helps relations specialists and strategists alike to identify proper outcomes of certain inputs. In my mind, this almost provides a blueprint to the effectiveness in each campaign by matchmaking the actions with what endeavor they have the largest impact on. The internet has helped us to connect more easily, creatively and sometimes just as effectively as in person efforts.