Category Archives: 2018 Blog 6

#deletefacebook & “1984”

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In my last blog, I talked about the current state of social media, while referencing recent events such as the Parkland mass shootings, as well as our class reading, “Social Media is Bullshit?” I came to the conclusion that social media isn’t “bullshit”, and that it’s simply a tool. And as with all tools, it can be used for good or bad.

Lately, there’s been a lot of talk about social media being used…again as a bad tool. #deletefacebook is a current campaign to, as the hashtag states, delete the Facebook application from our lives. The reason for this action against Facebook is because the company shared peoples info with other entities, some harmless and some harmful.

Personally, I find it ironic and humorous that people are punishing a company for sharing info that individuals are freely sharing. We are at a crossroads as a society, and at some point we’ll have to make a decision whether or not to exist in complete transparent lives.

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Do you remember the George Orwell novel, “1984”? The book is set in a fictional province of the superstate Oceania, whose citizens are victims of ongoing war, omnipresent government surveillance, and public manipulation. Even though it was published in 1949, the troubling societal themes reverberate today. This novel seems to be a prescient reflection of the current and future state of social interaction.

So what is the end game? There’s so much access to people, their information…almost everything with the right resources. I think we need to look to the mechanisms that are ultimately behind all of this.

Stay tuned for the next blog where I discuss the future of social media and humanity’s downfall.

Do you prepare?

(Audience: MDST485 – Goal: get their wheels turning)

Let me ask you a question.  What do you think is one of the top things that make successful people, well, successful?  I have one word for you.  Preparation.  I’ve read countless self-developement books, listened to many speeches, to many sermons, and they consistently and repeatedly talk about preparation.  If there is no preparation, the probability of success is rare.  Ask anyone.  David Meerman Scott also talks about preparation in chapter 17 of ‘The New Rules of Marketing & PR.’  He talks about the preparation of podcasting. In this chapter, he quotes the producer of ‘Marketing Over Coffee,’ who was asked how one gets started with a podcast.  His response; “I’ve found the most important thing is show preparation.”

Please tell me you all have listened to a podcast… at least one episode, even though I don’t know how you could stop at just one! If you have AND have an iPhone, the below icon should look very familiar to you.  For me, it’s the most used app on my phone. And now one of my dreams is to host my own podcast someday.  David Meerman Scott, I’m holding on to every word you write about podcasting.  (Fingers crossed!)

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I encourage two things out of you in the coming weeks.  The first thing is to start preparing for your future, in whatever way that looks like.  Write down your goals for the next year, three years, five years.  Start a new hobby by jotting down all that interests you.  Summer is coming, what are some things you want to be sure you do? Prepare for what’s to come. Prepare for YOUR successful future.

Secondly, start listening to podcasts, or if you already do, try a new one that could better your life, bring a smile to your face, push you to see a different perspective, hear stories on those who have it much, much worse than you, or literally countless more.

Stay tuned for my future blogs.  I’ll give you some intriguing recommendations. You can count on it.

Benefits of social media

benefits-of-social-media-1024x446 (1)My goal for my second blog post is to switch gears from the dark side of social media in my last post to the light side. The second topic I would like to discuss is the benefits of social media. My audience for this posting would be anyone who uses social media, students and teachers in this class and companies or people who market or campaign through social media.

Whether we like to admit it ‘our’ generation eats, sleeps and breathes social media. It’s reach and popularity is without doubt. According to www.quantumrun.com, “It’s estimated that by 2018, 2.44 billion people will be using social networks.” Yes, this might not be the healthiest trend for us to participate in however, there can be benefits from this. As we rely more on technology the need for social media platforms increases. Platforms such as Instagram, Facebook, Twitter and Podcasts allow for instantaneous news coverage, access to limitless information and connects us with the world all within the click of the button.

The opportunities that social media can create are endless. With recent social and political issues being brought to the surface Twitter and Instagram can be used to create awareness by trending hashtags. They can also provide information and rally people for a cause such as creating a buzz agent for the Women’s Rights Marches, Black Lives Matter protests and Most recently the March For Your Lives. If you click on the hashtag or a tagged photos it will literally connect you with millions of other people who are supporting the same cause. What method of getting information out can literally beat that?

Chapter 17 in this weeks Scott reading discusses a newer tool in social media which is Podcasting. This is something I never used to care to listen to until I found an interesting Podcast that caught my attention. I see this platform continues to take off and joining the more well known ones.

Whatever social media platform you follow, the limitless benefits are undeniable.

 

Podcasting

The audience is anyone who is new to podcasting like myself and the goal is to show how great podcasting can be.

I’m new to podcast. Shameful, right? I knew they were around but never really listened until two years ago when I was introduced to Roughing the Podcast via Twitter. The host, Di Murphy and Ted Glover go back and forth about all things related to the Minnesota Vikings. It was great to listen to them and the knowledge they had about the Vikings and football in general.

After I listened to a few shows I feel down a rabbit hole of podcast. Not just about sports though. I was listening to radio podcast, political podcast- I tend to listen few and far between to them, and comedy podcast just to name a few. What is great about them is that they provide great content without reading. I do love to read, but when I’m in the car or at work I can’t whip out a book or a magazine, and I can get the same content while driving or at my desk.

While I have a new found appreciation for podcast, I have found some that just aren’t good. In The New Rules of Marketing & PR on page 312 they talk about “show preparation.” I have heard podcast were the host weren’t prepared and it within the first five minutes the show is ruined because the host have no idea what they are talking about.

But overall, podcast have been a great discovery for me and I feel that if you are new them like I was, I suggest picking your favorite topic and start from there. Happy listening.

Benefits of Social Media On: Music Artists

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

In the last post I talked about the benefits of social media on visual media. This time, I will explain how social media benefits aspiring musicians and musician’s fanbases.

Musicians of the past few decades found fame through touring extensively and getting their music on the radio. Their goal was also to get signed to a record label and create music videos that would hopefully be featured on T.V. With the advancement of technology and social media presence in the daily lives of people, appealing to a wider audience is now easier than ever. Musicians are now able to spread the word of a band or single artists through platforms such as Facebook, Instagram, Spotify, Bandcamp, Soundcloud, and more. Most of these platforms allow you to upload your own content without the help of anyone else and allow anyone to consume your content (either for free or for a fee).  This was not always true seeing as how, in the past, an artist would have to have to work through someone (typically a label) to promote their music and make it available for the masses. This makes it easier for independent artists to really make a name for themselves and for more people to even create and promote their own record labels.

Another marketing benefit of social media for musicians is more personally oriented. From a relational standpoint, musicians can now show much more of their personality and share their experiences with their fans than before. This can lead to more involvement, higher outreach, and better sales for their music. Brandon Seymour of indieonthemove.com makes a good point about this, saying “As a band, you have the unique opportunity to be the “tastemaker” for your audience. Step outside the box and incorporate some non-band-related content that you find interesting and chances are your followers will find it interesting too” (Seymour 2013). Being able to appeal to people even when it isn’t about music, can make the community support stronger. This improved involvement of fans can also lead to higher satisfaction as a result of feedback.

Social media can also lead to the spreading of knowledge as well as the expansion of networks. The tradition of spreading fliers for an upcoming show is not dead, but it is seriously overshadowed by the implementation of social media posts and event pages. Facebook specifically, has an event page system that engages people who are planning on attending and provides all the information they need about said event. These event pages can be shared between friends and grow in attendance. When a band posts that they are having an event, friends can ‘tag’ each other in the comments to get their attention. As said simply by David Meerman Scott in The New Rules of Marketing and PR, “When you tag people, they get notifications that point them to the tagged content. Isn’t that great? When you create something interesting, your friends can spread it for you!” (Scott 2017). These tags can allow for people to see new bands they have never heard about including aspiring new bands.

There are so many positive uses of social media for musical artists including, product/music promotion, personal artist-fan interaction, spreading of knowledge and networks, and more. I did not touch on everything but hopefully this will get you thinking about how much social media can help aspiring artists.

Next blog, I will talk about the impact of social media on businesses.

 

Sources:

https://www.indieonthemove.com/blog/2013/10/5-ways-bands-and-musicians-can-leverage-social-media

The New Rules of Marketing and PR by David Meerman Scott (2017)

 

Speaking Without Words

My audience for this blog series is anyone who is (or should be) concerned by the massive number of school shootings: students, parents, and anyone interested in safety and social justice. I will be focusing on the movements made by high school students who have been taking charge of the fight against gun violence. My goal is to make people think about how they can participate in this fight for life. 

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Photo by Jonathan Ernst/Reuters

What Emma Gonzalez Said Without Words

Castells writes that “All forms of communication…are based on the production and consumption of signs. Thus there is no separation between ‘reality’ and symbolic representation” (p. 403). In the March for Our Lives, a movement that started online and moved to the streets and government building, symbols have played a huge role in creating a shared meaning that has kept the fight against gun violence moving and growing throughout our culture.

When Emma Gonzalez, a survivor of the Parkland Florida shootings, got up to the microphone at the March for Our Lives rally in Washington, it was her silence that spoke louder than words. Her silence, for 4 minutes and 26 seconds, resonated with people around the country. Her silence represented the time it took for 17 of her peers to be killed at Marjory Stoneman Douglas High School.

4 minutes. 26 seconds.

Silence is uncomfortable. Silence is loud.

Gonzalez has become the face of March for Our Lives. Though already well known through her fiery speeches following the shooting at her school, without words she gave us that time to stop and think. With all of the arguments going on online and offline, complete silence with your thoughts can be really hard to take in.

With 1.3 million followers on Twitter, Gonzalez has a huge presence on social media that is vital to the fight against gun violence, but it is her use of mass media that is making her message that much louder.

We can all stand to learn a lesson about the importance of symbolic representation in getting our messages across. Whatever the platform, creating a shared meaning bridging cultures, media, and age groups is vital in creating a movement. If we don’t understand, if we can’t interpret, then what does it have to do with us?

But we all understand silence. A voice with no words. It’s uncomfortable.

And maybe that discomfort is exactly what we need to keep the movement going.

 

Rising of Podcasts

The audience is those interesting in new media and podcasting. The goal is to show the rise of podcast.

Podcast are amazing! I love podcast. I love love love podcast. So many diffrent podcast with different topics. As we continue with new media, podcast are a growing medium from the individual to the people. It helps with car rides, waiting for the bus, waiting for class to start and so on. It’s a way for information or entertainment, probably both.

The rise of podcast is real. Mark Trainer stats in a recent study that 40 percent of Americans have listened to a podcast and 24 percent have listened to one within the past month of the Survey.

Podcast are great. It is an amazing way to get information and be entertained. It’s also relatively easy to start one. David Meerman Scott list some fundamentals of starting a podcast in The New Rules of Marketing & PR: show preparation, record when near computer, mobile recording gear, phone interviews, editing your audio files, postproduction editing, tagging audio, hosting and distribution, promotion, and companion blog.

 

Raising Wages to Bridge the Gap?

pexels-photo-259191.jpegIn my last post, I spoke to students, classmates, teachers, and working adults like myself.

I talked to you all about my good friend who has a master’s degree and makes $15/hour working for a major school district and barely gets by with a small studio apartment in St. Paul for a grand a month.

Currently, there are a lot of arguments for raising the minimum wage to $15/hour- the same wage that my friend with a master’s degree is making.  No offense to fast food workers, we all start somewhere, but is it fair that she is paying off a slew of student loans and making the same hourly rate as Joe Blow working at the McD’s drive-thru?

https://www.huffingtonpost.com/entry/minimum-wage-raises-coming-to-18-states-on-new-years_us_5a440992e4b06d1621b6c0e1

At first, I thought it sounded like a good thing, but I read a lot and heard a lot of what both sides were saying and I formed an opinion of my own.

Sure, social Media tags such as: #raisethewage and #handsoff are catchy, but do people really understand what they stand for and what’s at stake?  I will say, they have done a great job of using these tags to market their cause.  In fact, I had a hard time finding hash tags and linked social media for the opposition.  Like Scott says in our text, many news releases now provide a way to include social media tags to make it easier to locate content, so use them! (ch. 18, p. 326).

There are plenty of news releases offering data and predictions from economists and scholars, but we need to get the word out on social media platforms as well, in order to reach those who aren’t Googling scholarly articles on the subject.  People need to be educated at both ends of this issue, and they need to be informed of the repercussions of the wage hike.

Raising the minimum wage to $15/hour will only push for inflation and cause the cost of living to increase and it will be even more difficult to find affordable housing.  It will also negatively impact small businesses and the job market.

This domino effect will only further the gap between the poverty line and the 1%, and eventually, the working class will be eliminated.

You HAVE The Power

The audience for this blog post is social media users as well as students in this course. The goal of this post is to inform readers about the platforms that social media has been used to form.

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Social media is a powerful tool for anyone and everyone to use. In my last blog, I discussed the importance of DACA and how social media has impacted DREAMERS as well as how they communicate and educate one another (as well as others) about DACA. Social media can be used to not only CREATE a movement but to also FURTHER a cause. For example, the #MeToo movement started with one woman, Tarana Burke. “Ms. Burke created Just Be Inc., a nonprofit organization that helps victims of sexual harassment and assault. She sought out the resources that she had not found readily available to her 10 years before and committed herself to being there for people who had been abused. And she gave her movement a name: Me Too” (1). And the rest is history. Although it did take Tarana’s Me Too movement to gain a lot of speed, it has helped millions of women not only share their stories comfortably but, unfortunately, find common ground with others as well. Black Lives Matter has also used countless hashtags to get their point across whether it be simply, #BlackLivesMatter or #HandsUpDontShoot or even just tweeting out the names of innocent people of color being killed in horrific ways by our police force to make sure that their names are remembered. The most recent hashtag that is being used is #NeverAgain and #EnoughIsEnough which started after the Parkland shooting to call for gun control. These are just a few social movements that I personally can think of that have made impacts maybe not the way that they intended but raised awareness and educated some people as well which is what Castells mentioned in his Networks of Outrage Prelude to Revolution. “Mobile phones and social networks on the Internet played a major role in spreading images and messages that mobilized people in providing a platform for debate, in calling for action, in coordinating and organizing the protests, and in relaying information and debate to the population at large” (p. 46).

Overall, if it’s important to you, speak out, or at least just listen and acknowledge others’ strides to speak out and make a change. It never hurts to listen.

[1] Me Too

Social Media, You’re Stressing Me Out

My audience is the MDST 485 class and the goal of this blog is to inform my fellow classmates about how our modern use of social media can have a negative impact on our lives and our well-being.

Three billion people are using social media – and we’re spending an average of 2 hours every day browsing among social platforms. With so much time being spent emotionally buried by the online world, how is this affecting our personal lives? Our well-being?

It seems as though when the day is over and our work is complete, there’s still something to stress about. We nervously post a picture on Facebook hoping that it gets enough “likes” to make us feel good, but at what cost? The virtual world of Facebook likes will follow us throughout the day and night, haunting both our dreams and our daydreams. The problem with social media is that it never ends. It almost feels like it’s impossible to turn it off. While scrolling through our feeds looking at cute puppies and cookie recipes, we’re also reading the negativity posted by others who are looking to vent. Even if we don’t comment or get involved with that negativity, it affects our mindset and adds more stress to our thoughts. Venting online can feel good for a brief amount of time. But social media is turning into a trap for all our emotions. And those emotions follow us around wherever we go, creating unnecessary stress in our lives.

The reading by Castells discussed how the Internet absorbs information and retains that information for a long time. When that information all over our Facebook feed is emotional and personally related to us, it can get hard to digest over time. BBC is exploring how social media affects our well-being in their series #LikeMinded, and they hope to provide solutions that could help us all live a happier, healthier digital life.

http://www.bbc.com/future/columns/likeminded