Visual OverLoad

I understand the need to market yourself, brand, product, or business to as many consumers as possible.  It can help expand your brand, or whatever you are promoting.  After all, news still travels by word of mouth and now social media?  What better way to promote your business, and reach the masses than social media?

Social media provides multiple platforms for you to put your creativity on display.  It can be an affordable and quick solution to grab someone’s attention.   However they way you capture that attention at times can be overwhelming,  And if you are anything like me, and have Spiderman senses visual overload can be a pain in the @$$!  With my highly attuned senses, I ‘m at risk for multiple disorders, like MEP (Major Exaggerator Disorder) or HSP (Hypersensitive person)  just to name a few common ones.

These disorders are not to be confused with Photosensitivity disorder or other Epilepsy triggers .  It just makes me highly prone to miss the important details, because the minor ones are overloading my Spidey senses.   Yes, I have superhero senses, but it doesn’t mean I am infallible.  I too can crash from more than just coffee.

Visual overload is like fireworks on the fourth of July. A moment of oohs and aahs then it’s over. You don’t know the name of the vendor that put on that amazing display of pyrotechnics, and in all honesty, do you really care? Of course, not the show is over, and you were entertained job well done. Unless this vendor is trying to market a product, oh well it sucks to be them!  They should’ve handed out some flyers before the show. Graphics, interactive media, videos, and other visual effects on social media can be quite impressive. However, at times I am often left wondering, what happened to the content.  Who are you and what are you about?   With so many visual displays it easy to overlook the product or the purpose. With so many options how do you  stay relevant?



Facebook: Deactivated 

From joining a gym, starting a new diet or even vowing to never begin the night with shots of tequila again, January 1st is the day that signifies a new beginning for many people. For me, this day is important because January 1st is the day that I deactivated. That’s right I said it. About five months ago, I started a new chapter and deactivated my Facebook account. Now I know what you are thinking. Sure, I do feel a little left out when someone asks me if I saw Laurens new puppy or Becky’s atrocious haircut. But, in all reality, it has been such a relief to “unplug.” I spent countless amounts of time endlessly scrolling through my Facebook feed. For what? Yes, I got to see how cousin Tim in Pennsylvania was doing but I also saw hundreds of people putting on their best face and bragging about how great life is. Daily I would see girls posting overly edited photos with captions that came directly from motivational posters. Minor life events became tremendous accomplishments or spectacles that everyone needed to see. 
Now, I do not consider myself a jealous person (I mean maybe a little but who isn’t right?), but when I saw all of these people posting about their lives, I couldn’t help but compare myself to them. I haven’t climbed that mountain. My hair never lies nicely like that, and I’m not even close to getting married. Cutting the cord on a media outlet that allows people to perfectly market themselves significantly increased my self-esteem and has even helped lower my anxiety. The past few months, I have rarely found myself comparing my life, looks, or successes to others. By stepping away from Facebook, I have been able to see people for who they are in person rather than who they present themselves to be on social media. And let’s be real, no one is as great in person as they seem to be on their Facebook page. If you happen to be someone who is actually as awesome as their Facebook page shows, then take a look at other reasons for you to deactivate below. As for the rest of the population, stop wasting your time scrolling and comparing yourself to your 1,000 plus friend. Deactivate.

Ideas for Scheduling Posts

As a graphic designer, I am a sucker for visuals – that much should be obvious. So when important information can be communicated via clean and concise images, I feel like my brain has made an epiphany. ‘Finally! Things make sense!’

Perhaps that’s why I have an appendage for infographics. Especially ones that build vertically so that I don’t have to click on anything to get the information I need. (Wait, am I admitting to being lazy?). Whatever the case may be, I am almost certain that 90% of the population would agree. Why else do agencies spend the big bucks on creative services? BECAUSE IT’S COMPELLING! But you don’t have to take my word for it; I’ve recently stumbled upon this (see below) infographic from reputable marketing blogger, Mariah Halthoff.

It outlines the peak times to make social media posts for platforms such as Facebook, Twitter, Instagram, LinkedIn and Pinterest in a neatly organized manner. I thought it could be helpful for my peers who are realizing we need to set up social media accounts for our projects by Thursday (5/18).


Although I am aware that this is not concrete information, it is a great jumping point for determining social media strategies. Does anyone else have significant experience with scheduling posts?

Will Slack Replace Facebook’s Role In Your Life?

As students of this course on social media, we’re spending a lot of time investigating new emerging tools and channels to communicate, network and collaborate with each other. One of the most fascinating ones to me was Slack. I had heard of it in passing, but never had a chance to test it out. From chatting with other classmates, I know I’m not the the only one. We’re all living in something of a digital renaissance and its our collective jobs to decide which social media platforms are meaningful to us.
Along those lines, I wanted to share this article at The Atlantic, a magazine known for critical thinking and digging into global trends. It looks at how Slack could be positioning itself to kill Facebook, which is the long-running giant in the social media world. It talks about how Facebook has always tried to take its competitors features and make them its own (such as the new Facebook Stories, which are a ripoff of Snapchat.) But, Slack is using the same strategy:
Slack has always found useful ways to integrate third-party apps within its service—or, in Slack’s parlance, to reduce the “context switching” that eats away at productivity. But the move also reveals quite a bit about Slack’s larger ambitions, and may hint at the larger direction of the social web. The main point is, Slack doesn’t want you to have to log off—ever. This is a familiar mentality online these days.
It’s a really interesting point of view. And that begs a good question: Could you see Slack replacing Facebook’s role in your life? How about email? Messenger services like WhatsApp? I am curious what everyone’s thoughts are. Personally, I think Slack does offer a lot of features I use, but I already have other apps or places that I prefer. It would take a lot for me to switch.

Here’s some advice.

A few nights ago, I was wasting time on the internet and stumbled upon this class blog. I realized that the course was starting anew again and a got a little reflective. This, in all honesty, is sad because I was a student in the Spring 2017 semester. Being reflective about something that ended a few weeks ago is a clear sign of boredom. That said, when I look back I wish I had a few pointers about this course.

That’s what led me to write this blog. I wanted to pass out a few tips that could make your semester easier. I mean, this course is still going to be hard, but it won’t be impossible. As far as my tips go, use them or don’t use them. It’s up to you. It won’t affect me either way as I’ve already passed this course. This won’t be a road map on how to get an A. I can’t help you there. Try David Lightman for that. My main goal is to get you all to start thinking about the group tasks at hand.

Think About What’s Easy and What’s Hard

I imagine by now you all have picked organizations to help. I’m writing this with the assumption that there’s blogs, videos, and tweets at the very least you all will have to create. My advice is to break down tasks into two categories: easy & hard. Then get working on what you think will be easy tasks. That way you’ll have some momentum and time into going into harder tasks.

I’m not going to tell you what’s easy and hard. To me, it seemed that every team is different, so “easy” is a kinda subjective. But do what you can to figure out what’s easy for your groups as soon as possible.

Use Slack!

Slack is going to be your best friend if it isn’t already. My group used Slack to share drafts of blogs, talk about video shoots, share videos, give advice, and generally complain about our work. That last one was a true bonding experience. I’ve done group projects before that were a real effing drag because not everyone could get on the same page. Slack is hands down the easiest way to clear that hurdle.workplace-1245776_1280

Schedule Often

One of the things our group could have been better at was scheduling. Sometimes it seemed like due dates would pop up out of the blue and it’d feel like an “all hands on deck” panic situation. We would have prevented that feeling if we scheduled what we were going to do and when we were going to them weeks ahead of time. I know it sounds so effing simple, but hey, we didn’t do it consistently and we made our lives harder because of it.

Consider Other Editing Software

Hey, if you want to use Final Cut Pro to edit your videos, that’s your business. If you’re confident or know what you’re doing, go ahead. What I’ll say is that the consensus in my class was that it was a pain in the ass. If you end up feeling the same way, do yourself a favor and look at editing software that’s out there. The best video my group did was off a cloud based editing software. I’m glad the person that put it together was smart enough to use that and not give into the Apple’s promise of “user-friendly” software.

Nicki Minaj is Paying Students’ Debt

Nicki Minaj is reminding all of us that there are people cheering for our success. As a college student we are constantly reminded of the inevitable financial doom that will soon be ours once we graduate. This struggle causes anxiety and in return we as students feel we have no other choice but to rack up the bill. We forget, however, that there are real, non-celebrity sources available who are willing to alleviate our financial burden.

Seeing someone like Nicki Minaj take it upon herself to contribute to student loan payments of her fans is impressive. Although I am spirited by this gesture, it makes me wonder, how did we get here? How have we let our system become so broken that we depend on the 1-percenters to, on a whim, hand out money? The fact that college has become so expensive that students feel they need to reach out to a celebrity, or any stranger, for money is absurd. The financial inflation for college tuition is absolutely out of control.

How does this impact our country’s future? How is it affecting our nation today? There is no doubt that this price tag is contributing to our nation’s wealth gap and enriching the “me first” mentality of our citizens, as described by Simon Mainwaring’s We First article.

It should not come down to celebrities, like Nicki Minaj, to remind students there can be light at the end of the tunnel. These situations are fresh reminders that college tuition problems are not going away anytime soon. There are definitely sources available to help scrape the top of the debt, however, this is not a long term solution.  We need to find a solution that will allow people the opportunity for success. Time to put those college degrees to the test.


Individual Blog Post 1: Marketing and How to Effectively Build a Community

When it comes to social media and marketing, in today’s world, with venues such as Facebook, Twitter, YouTube, and Instagram, it would appear that there is a demand and this would be the most effective means of going about marketing a product or attempting to build and establish a community.

This could develop into something if one has effective strategies and the means of being able to do this. One author in particular goes into detail about how community building is the one of the more effective methods of marketing a particular product. With some though this may pose as a challenge, especially with limited funds and only some rudimentary knowledge about a particular topic or product. Another author affirmed in an article that without money or fame marketing is almost destined to fail. Indeed, it does pose an obstacle and one with either or both of these certainly has an advantage over someone who does not.

In this day and age knowledge does equate to power. Sometimes having limitations in funds and knowledge will become an advantage inevitably, as one will dedicate time and energy to attempting to market something and become all the more dedicated to learning about it. Also being able to establish a solid community to market this idea or product would be a crucial element in this process as well.

In developing a community to market a particular idea or product one must be able to establish a base from which to work off of. It would seem that certain characteristics such as respect for the other members of the group, trustworthiness, and being able to exchange ideas effectively and disagree at times without losing it would be the best characteristics of a particular marketing group, as well as tolerance of individual differences that may and quite possibly would exist among other members of that group. If these core principles can be established then a foundation or base can be built on from there.

Is there any privacy on social media?

Hello class,

My reason for asking this question is because there is actually no privacy. The first time it came into existence it looks like there is privacy, but right now as the years go by there is really no privacy. I decided to post this because am really very concerned about it and i know most of us have shared our concerns.