Tag Archives: apps

Snapchat Updated and…

What the hell Snapchat,

I’m not a fan of this update. The interface has changed. The people I subscribe to are mixed in with advertisements now. Snapchat has separated friends stories from public figures stories. The public figures are now in the mess of big company stories and peoples Snapchats that the algorithm thinks I want to see. It is apparent that they are trying to attract new users and be more advertisement friendly. More advertisers means more money. It is obvious that audience is very important to them, and rightfully so. Although, as a regular user, what the hell Snapchat… and I’m not the only one.

I get it though. Snapchat needs to grow. If they are not growing, stockholders aren’t happy. They would lose big money and have to make budget cuts. It’s a competitive market. I understand.

Speaking as a regular Snapchat user, what makes snapchat great was its simplicity. Take a right swipe and you have friends stories. To the left you have your direct messages. I loved when all the stories were all together in order of what was posted most recently. Snapchat is more personable. With the 24 hour stories it doesn’t feel like a big risk, you post something small and then it’s gone. It’s small daily shots and videos to share with your friends and whoever subscribes. That interaction is the bread and butter of Snapchat. Those type of personable interactions.  As they grow they will continue to push to get more interactions, more users, and so on. The filters, bitmojis, and special event stories are all superlative. They supplement the user and enhance their bread and butter.

This time though… it just doesn’t feel like they took care of their core audience. With that, I hope Snapchat continues to grow, but please don’t forget what makes Snapchat unique from other Social Media.