Audience: millennials and to show the positives of social media.
In my last blog I focused on a negative side of social media and the way it affected children growing into teenagers with the access to social media. Although in this post I have focused on the positives and why social media should be used as a valuable tool.
In David Meerman Scott’s book The New Rules of Marketing and PR he talks about social media being a tool and how valuable it is for so many avenues. In Chapter 17 he talks about podcasting and how this tool can be used to get your message out to the world. In my article they didn’t talk very much about podcast’s so I wanted to reference David Scott’s focus on how podcasts is apart of social media and are very valuable tool. In the article I focused on how they talked about social media platforms like instagram, facebook, twitter, and youtube and how they could be beneficial to people living in a world where social media has huge influence. One of the main arguments in my article focused on how social media allows you maintain social connections and networks. Also about the quick access and how fast news travels on social media and how these are huge components that if we were to take away a lot of opportunity’s and connections would dissolve. The researchers talked about how this idea of social networking that is happening through social media is build skills for people that you can’t get in other experiences of isolation. Social networking services are designed to support users working, thinking and acting together. They also require listening and compromising skills to be able to be effective through social media. They talk about people that grow up in this social media era world having better exploring and learning skills. As well as being more independent and building resilience at a faster rate because of the experiences that social media provides. At the end of the article they talk about how all these skills will develop certain skills at a faster rate to be better at any profession you may choose.
I believe the article had very valid points about how and why social media is a valuable tool. Although countering that social media still has it’s negative but should never be dismissed as not a valuable tool in a media driven world.