Tag Archives: Blog Post 3 – The Analytic Post

Influencer Woos

Link: https://www.abbienaija.com/2018/12/being-influencer-is-not-real-job.html

The point of working is to make money and be successful as long as it is legitimate. Right?

Abimbola is a Social Media Influencer and Fashion Blogger. She states that being an ‘Influencer’ is a real job that comes with tasks, deadlines, campaign direction(s), pivots, research and overall hard work. Just like any job, there’s competition and the need to stand out and be among the top influencers a brand or company chooses to work with (whether for a one-off project or an ongoing campaign). She hints that being an Influencer might even be a little risky because of the inconsistency in payments – “Oh, did I mention how you have to wait 30 days or even two months before you get paid?

She does state that there are influencers out there who are fake and only care about the money; who don’t actually trust or believe in the product(s) they’re recommending/promoting to their audience base.

Overall, am I impressed?
Yes, actually. From someone who’s been interning at a PR agency for the last 11 months, I’d say Abimbola is very knowledgeable (I’m sure) in what a partnership looks like for her and what it could look like for the brand/agency she’s working with. And it looks like she’s already made headway in paid sponsored content (see screen grabs above) and living her best “Instagram” life.

Is there more to uncover, beyond her blog?
Oh yeah. I’m sure she meant every word on her post – but I do feel like she’s approaching it from an “I’m a starving artist” standpoint. In addition, YES – from an agency POV, an entire marketing/PR campaign works when you are pitching the media, running social, managing paid ads, etc. however, what they don’t tell you is that these campaigns have been in the planning stages for months maybe even years. In these cases, how effective and necessary are influencers? And most importantly, brands want to know how reliable these Influencers are.

There are a lot of gray areas when agreeing to these kinds of partnerships. More often than not, brands know what they want and can give more content direction, but sometimes it could flop if you let an influencer get too creative. For example, Tiffany Mitchell (@tifforelie), an Influencer with over 200k+ followers on Insta posted a photo of her mid-accident after crashing her motorcycle. In her lengthy post about the accident, there’s an image that clearly shows a bottle of Smartwater. Because her post came off as staged, she received a ton of backlash. (Yikes)

Brands shouldn’t have to rely on Influencers.
I believe that if a brand’s story, mission or vision is top of mind for everyone at their company (meaning all employees practice and demonstrates the company’s core values) then there would be no need for Influencers whatsoever – I strongly believe that the greatest assets a company or brand has are its people: the employees, their families, their corporate responsibility partnerships, etc. A brand should want to rely on these folks to be their number one advocator and not someone they randomly found through an Insta hashtag.


Blog Post 3 – Paul Nettles

While the world continues to evolve around the COVID-19 Pandemic, the luxury of enjoying the good outdoors such as Parks, Lakes and Trails is slipping through our hands.

Minneapolis Park and Recreation Board announced the city’s athletic fields and playgrounds set to close by May 1.


This article talks about how they have decided to shut down all the Playgrounds, Skate-park, Basketball courts, Tennis Courts and athletic fields across Minneapolis. It says that they are doing what other major cities have done. Health experts recommended it and due to the lack of social distancing in these areas surrounding these amenities. It is the safest thing to do.

The picture above is a rim at Keewaydin Park in Minneapolis. The rims in all Minneapolis Parks have either been removed or covered to keep the public from using them. There was a lot of complaints of individuals using multiple amenities not “Social Distancing”. Sadly, I was at this Park on Monday where I saw a man with his son utilizing this public space. I believe individuals from the same household should not have this option taken from them. I also witnessed a Grandmother and Grandfather out playing soccer with their grandkids. Those fields are now closed until further notice. I completely disagree with this decision that have been made. I think those areas can be used responsibly. It sucks that being “safe” has consequences. I hope that we can come up with a cure or vaccine soon, so I don’t have to wake up to these disappointed articles.

Apparently US Coronavirus Response is a “Success Story”

In this CNN article Jared Kushner, President Trump’s senior advisor and son-in-law, praises administration’s response to the pandemic as a “success story” after confirmed cases reached 1 million. Kushner states “the federal government rose to the challenge and this is a great success story and I think that that’s really what needs to be told”. He also predicts that the US will be good by July and that everything will be back to normal. This kind of narrative towards the coronavirus is something we don’t need, especially coming from a government official. Giving false hope by saying the US should be fine by July is irresponsible and just plain dumb. Citizens are already going out as is, not caring about the stay at home order. The US is not really handling the pandemic that well and I find it funny that Kushner is calling the response a “success story”. The article states that the president said, “other countries don’t have the ability to do what we’re doing”, I don’t think the US is doing enough. Hospital staff are low on protective gear, hospitals are getting packed, there’s not many testing kits. Although there are some other countries that may be struggling, there are also other countries doing a lot better than the US. Plus there will be discussions on the economy opening up, and that’s a bad idea too. Until there’s a vaccine that works, nothing will be back to normal. This whole “success story” is bogus.

Link: https://www.cnn.com/2020/04/29/politics/jared-kushner-coronavirus-success-story/index.html

The Opinions of the Rich


I read an article on CNBC about Bill Gates’ blog post on how to stop the Coronavirus from spreading and how to reopen the economy. My first thought is that I am not ever really inclined to take medical advice from rich people who are not in the health industry. One reason being that most of the time you see people in this category making decisions to benefit more dollars and not more people. I don’t think the economy opening should be a priority right now. I understand what that means, I also care more about people’s lives than money.

As far as testing and a vaccine are concerned, I do believe we need faster and more accessible testing for everyone. We have people in county hospitals here that are exhibiting symptoms and need the tests but aren’t getting them; meanwhile millionaires are on Instagram bragging that they got a test, and they don’t even have any symptoms. Again, I care more about people’s lives than dollars.

Bill Gates mentions a vaccine, which I’ve heard many people talk about. That’s pretty controversial. A lot of people don’t believe in vaccines. I know that I wouldn’t feel comfortable getting a vaccine, I don’t get the flu shot because of how my body responds to it. Saying that you know it will fail a few times before we get it right, so who are they going to test it on? How are they going to make sure people living in poverty and can’t afford health care have access to it?

This article, like many that I’ve seen on this same topic, sounds like a bunch of rich people sitting around trying to figure out how to get people better so that they can start making money again. They are never talking about the people who are affected most by this and what they are willing to do, or give, in order to help with this crisis. If people like Bill Gates want to see a change, they should donate to healthcare professionals and scientists who are actually on the front lines treating, researching, and trying to find a solution. I don’t, however, believe they should be contributing to what they think that solution should be.

Tonight’s Clean Grilling Brought to You by Molecules of U.S. Freedom!

To really know me is to know my main three passions: 1) My 12-year-old daughter, she’s my amazing and caring sidekick through life’s adventures – be they picking rocks, working in the yard, or even holding heated political debates with friends and family. 2) Pollinators and fighting everything that is pro-green grass lawn related (including many heated political debates with friends and family. 3) POLITICS! No secret here – I’m as liberal as they come, with an ACLU sticker on my front door (surprise, this also includes many heated political debates with friends and family. And people online. And strangers in line at the store. And on and on and on).

So, let’s talk about that fantastic new clean fossil fuel – Freedom Gas! https://www.energy.gov/articles/department-energy-authorizes-additional-lng-exports-freeport-lng

If you aren’t familiar with the concept, on May 28th, 2019, the United States Department of Energy (DOE), approved a large expansion to the amount of natural gas that the United States (US) exports to the rest of the world. The official release from DOE includes the following (see link for complete statement), “Increasing export capacity…is critical to spreading freedom gas throughout the world by giving America’s allies a diverse and affordable source of clean energy…There’s no doubt today’s announcement furthers this Administration’s commitment to promoting energy security and diversity worldwide.”

My oh my…where to start? Freedom Gas is a methane-based fuel. Methane does have a shorter lifetime than CO2, BUT methane has over 80 times more affect as a greenhouse gas than CO2 – this makes methane a MUCH greater cause of the greenhouse gases which cause climate change.

Natural gas is a “cleaner” burning fuel than oil and coal. In 2004, natural gas emissions accounted for 5.3 billion tons of atmospheric CO2, coal and oil accounted for 10.6 and 10.2 billion tons each respectively. By 2030, at current rates natural gas will be 11 billion tons, while coal and oil will be 8.4 and 17.2 billion tons each (https://www.ipcc.ch/assessment-report/ar4/). Just how “clean” is “cleaner”??

The fact that a non-renewable fossil fuel is being referred to as a clean source of energy in an official US Government document continues to show the current administration’s blatant disregard of scientific facts and its desire to fill the pockets of some of their highest contributing donners – the fossil fuel industries. As an entity that serves to protect our country and its resources, the recent administration’s broad stance has been to roll back as many environmental protections as possible to benefit these large industries. On a side note, the New York Times has just published an updated recap on actions against environmental rules the administration is actively working against: https://www.nytimes.com/interactive/2019/climate/trump-environment-rollbacks.html

It is a proven scientific truth that greenhouse gas emissions are causing critical climate change. Having an administration in place that has a goal of making more money for big industry (no matter what the cost is to our world) and rolling it out under the guise of spreading “molecules of U.S. Freedom” is beyond shameful. If you aren’t now, you need to start acting against these politicians. Contacting your representatives is just one small step in the right direction. #resistbot


The StarTribune headline “St. Paul denies landlord’s request to lock skyway doors early” is not the catchiest title but still caught my attention. This article draws attention to concerns over Saint Paul’s skyway rules. Specifically regarding a City Council hearing involving building owner Jaune Brooks’ defiance of these rules.

The debate over Brooks’ building is a microcosm of the larger conversation going on in St. Paul. City officials, residents and building owners are trying to figure out how to improve safety in the skyway system without limiting public access.

Unlike Minneapolis, St. Paul’s approximately 5-mile network of enclosed walkways is public. The city paid for most of the skyways and, in exchange, requires private property owners to allow people to connect to them between 6 a.m. and 2 a.m.

The City Council members voted not to grant Jaunea Brooks forgiveness for violating Section 140 of the Skyway Ordinance. Brooks claims the fines she will be assigned will be less than the cost of cleaning and repairing after hours damage to her building.

I am sure which side I agree with on this subject but now I feel that I have a more whole picture of the issue. If only we could look into all news articles and world issues this easily…

Jaunae Brooks, a Lowertown building owner, stood in the skyway that she believes should be able to lock to prevent people from coming through her building and creating problems at night, Wednesday, June 7, 2017 in St. Paul, MN. The city will consider Brooks' request to close her skyway earlier at Wednesday's council meeting. ] ELIZABETH FLORES ï liz.flores@startribune.com

Chasing Trump’s Gaffes, Not His True Failures

The Internet has exploded overnight — President Trump, at 12:06am, shared a completely non-sensical tweet.


The tweet was deleted, but not before it was screenshotted and widely shared. Immediately, he was roasted left and right by people making fun of this embarrassing tweet, and the fact that he frequently tweets completely out-of-the-blue thoughts at all hours of the night. The unfortunate gaffe received a lot of media coverage, such as this article at The Guardian. It’s a deep dive into the incident and the broad response from the public it collectively laughed and mocked the President.
The article, written by veteran reporter Elle Hunt, is actually quite well-written. It’s a humorous look at the incident, with a negative tone to it. This isn’t from Hunt’s own words, but rather the huge tide of negative conversation on Twitter.
The issue I have with this coverage — and the Internet as a collective being — is that it’s stupid, pointless things like this that get people fired up and get them active in conversation. In some ways, it makes sense. Watching Trump make a fool of himself is easy to bash, as it doesn’t require a lot of critical thinking. When a politician makes a mistake, it’s totally fair game for the public to go on the offensive. That’s just the way the Internet works.
Yet, there is so much more happening with this administration that’s incredibly important, but not getting people fired up on social media. I have no problem with Elle Hunt’s article on its own, but in the context of the larger political issues, the stupid tweet seems hardly worth mentioning. Like a lot of writers these days, she’s biased toward covering stories that will get a lot of attention and engagement on social media. I’m not saying that she, or anyone else in the media isn’t covering the right stories about Trump and his people, but little side things like this are just a distraction. They take eyeballs away from stories that might determine the fate of our entire world.

Let’s Talk Teavana

Yes, I know, another post about tea.

In my last post on tea, I talked about shaking up the coffee-drinkers routine by adding tea to the mix. With different flavors for all palates, great health benefits, and less caffeine jitters, tea is truly a great option for people who are tired of coffee or want to add another caffeine addiction to their day (I, personally, drink both because I love having multiple beverages to choose from at any given time).



Now I want to talk about bad tea, and how certain companies sell it by thriving off the terrible, terrible sugar epidemic in America.

Basically, I want to talk about Teavana.

Continue reading Let’s Talk Teavana

Bad choices are not choices


ThinkstockPhotos-176936509_1I have had the duty and privilege of voting in 7 Presidential Elections since turning 18. 

I can honestly say in each and every one I’ve voted what my conscience and research lead me to as the best possible choice for the country.

In some cases my choices have won the elections, in others they have not.  I’ve voted for Republicans 4 times and Democrats 3 times.

My allegiance is to the person whom I believe can best lead the nation; sometimes that is due to internal issues going on within the US and, at others, in the larger world around the globe.

Continue reading Bad choices are not choices

Should College Athletes be Paid?

money Nocera wrote an article in the New York Times on “Ways to Start Paying College Athletes.”  The article focuses on large schools with football and basketball programs.  He proposes we start paying players based on their positions and potential of going pro. He states schools generate money based on college games and ticket sales, televised games, college video game sales, apparel, and boosters and athletes should receive a salary of that profit.  He believes each player should have minimum salary of $25,000 and then speciality and star players can be offered anywhere between $40,000-$60,000 at recruitment.  One of his arguments is that if college athletes are paid it will reduce the one year drop outs and encourage college athletes to complete their 4 year college experience, resulting in academic benefits.  According to his plan, athletes should have lower academic loads and extended college time and still be considered full time students.  Nocera goes on to explain that smaller colleges or universities (not known for their sports)  would have to figure out a way to pay their players.  


For me as a former college athlete I believe this is wrong on so many levels.  In his article he focuses on basketball and football athletes but what about other sports and other players that generate money into the school.  By paying only basketball and football players you would draw a wedge and would be giving a message that they are above others students.  Another concern is giving an 18 year old, so much money and them not having a clue what to do with it.  Lawyers and financial advisers would have to brought in which is even more of an expense.  I believe paying college athletes gives the message that money triumphs over education, respect, and self worth.  I wonder how the the sports programs would be affected by this money going to the athletes instead of school programming.  Would schools be able to still travel and cover travel expense, new stadiums, uniforms, facilities, athletic trainers and coaches.  Could college sports programs still give scholarships if this money is being given to its players as salary?  It seems as if this money is going to be taken from programming for students.  Playing college athletes loses the focus and importance of a college education.  It sending a wrong message to our youth that excelling in sports is everything, that you don’t need to be educated in order to make money.  Its taking away the message that the college journey of hard work, team work, unity, and goal making the college experience provides.  Our youth are worth more than just the money they make.                           


Nocera, Joe. “A Way to Start Paying College Athletes.” The New York Times. The New York Times, 08 Jan. 2016. Web. 02 June 2016.