Tag Archives: cbd

Bridging the Gap Between Social Media and Advertisement by Accessing How Audiences Are Targeted

Quinton Miller, MDST 485 Communicating with New Media, Public Relations Major, Metropolitan State University

January 22nd, 2021

This scholarly journal keys in on the increasing popularity of CBD products. Through algorithms set for identifying certain words, this passage explains the analysis taking place surrounding the conversation concerning attitudes towards cannabinoid (CBD) and its purpose. Terms including anxiety, stress or nausea were identified as indicators for therapeutic necessities. This could help with uncovering what language companies who sell these types of products would use in their advertisements going forward. It may also provide insight into a drug policy that needs revision for places that do not allow it due to the products legality based on those first hand accounts documented from forums. This includes Cannabinol/CBD, hemp oil and Cannabis. There are pieces of qualitative data from these findings which is what some new age advertising services utilize. Not only does this tie into the cannabis sector of public relations in new media through explanation of a methodology professionals can use on social media platforms, this academic journal is relevant to us as citizens. When using social media, we often find advertisements geared towards something we’ve recently posted, viewed or talked about. The algorithm, similar to a control F function in a word document, gives an example of how our data is utilized in studies. Once we, as users of these platforms, think outside the box and consider other ways our words are used, we can conduct other research as to how social media and advertisements have played hand-in-hand.

Does this remind us of anyone who whistle blew about this in the past?

This news article was originally written in the beginning of 2018 and revised in October of 2020. This article includes a video experiment of a couple conversing about cat food to see if ads would begin to appear in relation to their conversation. They concluded that facebook had been listening for keywords in their conversations due to the fact that cat food advertisements begun appearing days later. These readings seem distant on the surface, but with a little critical analysis in the mindset of media communication, people can bridge the gap between an obvious new age of targeting methods and terminology. Both articles involve keywords instead of age groups. All users of either the forum or social media who used certain words were taken into account. Each of these had different ways and different purposes, but they could relate to the ways companies use new media to gather and target data on potential consumers.

Take a look below and try it out for yourself !

https://www.youtube.com/watch?v=U0SOxb_Lfps

Of course this isn’t the real Edward Snowden’s instagram. (I doubt we’ll see the real Snowden on social media). This is a instagram fanpage dedicated to the man who informed the world of what the NSA had been doing.

Narcity Media, October 2020, Why You Keep Getting Ads For Things You’ve Talked About But Haven’t Searched Up Online https://www.google.com/amp/s/www.narcity.com/amp/why-you-keep-getting-ads-for-things-youve-talked-about-but-havent-searched-up-online

International Journal of Drug Policy Vol. 77, Mar 2020, Social Media Surveillance for Perceived Therapeutic Effects of Cannabinol (CBD) Products https://www-sciencedirect-com.mtrproxy.mnpals.net/science/article/pii/S0955395920300293

I CBDon’t get it.

Marijuana use is fairly common these days, and I don’t judge anybody who uses it for health or personal reasons, but something that has been on the rise as of late that I truly don’t understand is the CBD oil craze. CBD stands for Cannabidoil Oil, which is another part of the marijuana plant that doesn’t make you high, but is advertised as a miracle treatment for a myriad of things.

http://www.startribune.com/at-cbd-store-opening-in-minneapolis-mayor-frey-reaffirms-support-for-legalizing-cannabis/507797602/

I’ve recently noticed a couple places in Minnesota promoting CBD as a viable business option, and others who like myself are confused. The Star Tribune write about how Mayor Frey attended the opening of the first hemp and CBD dispensary, and explaining that Marijuana is a viable business for the state of Minnesota. The only thing I don’t understand about CBD is that its not FDA regulated, so anyone can claim its some sort of miracle product.

The Star Tribune article sounds very uplifting to the idea of this product, only mentioning its lack of regulation once, and I think that if anyone should do a deep dive with a little skepticism, it should be the Star Tribune.

http://www.citypages.com/restaurants/new-dinkytown-coffee-shop-will-sell-energy-drinks-mixed-with-cbd-oil/498435031

The funny thing is I saw an article in the City Pages on a new CBD infused energy drink in Dinkytown, and even though they are a local free publication that mainly publishes news on twin cities style, events, and features… They actually approached the topic of CBD with a little bit of skepticism and sarcasm. I don’t usually have an opinion on something like an oil, but when its being used as a miracle cure for anything from severe pain to stress relief, I think we should be asking more questions, and put more research behind how its being used.

If anyone is supposed to be skeptical, you think it would be our main newspaper, but ironically someone at the dramatic and hilarious City Pages has more questions on this topic.