It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know.
In this first post, I will be reflecting on the benefits of social media with relation to visual media. So what is visual media? Duke Trinity College of Arts and Sciences says that it includes “photography, television, film and video, new media and games” (Duke University, 2018). I am sure that it could be argued that there is more to visual media than what Duke University stated, but for the sake of this post, lets go with that.
Traditionally photography, television and film, and video games, were reserved for those who had the funds for expensive hardware, a long-term or deeply-rooted following, and years of experience in their respective fields. Now with the rise of social media along with social media sites and applications becoming more accessible, two great things arose. There are now more people creating content, and more people communicating with content creators.
As I mentioned, now with apps and sites such as Instagram and YouTube, people can more easily take and share their photography and video. This allows for more content to be created, resulting in more niche content, as well as more people sharing their artistic vision. This good for both creators and consumers.
The second benefit of social media for visual content was very well said in The New Rules of Marketing and PR by David Meerman Scott, “The web allows organizations to deliver the right information to buyers, right at the point when they are most receptive to the information. The tools at our disposal as marketers are web-based media to deliver our own thoughtful and informative content… We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, blogs, chat rooms, and forums” (Scott 2017). The point here is that there is now greater communication between content creators and content consumers. This allows for content that is tailored toward the consumer and makes for some great content to sprout.
These were just two simplified ways that social media in the modern age has improved the quality and personality our visual media content, and how creating content as become more accessible.
Next blog, I will talk about the positive impact of social media on music artists.