As communication majors, college students who are ready to graduate, we know the importance of networking. Although it is nerve wrecking and can be complicated at times, this post will serve as ease and show you the significant impact networking can have on your career.
Lets be real..networking isn’t on the top of our to-do lists. It can be intimidating, and some people don’t even know where to start. According to the San Jose State University School of Information networking is defined as, “establishing relationships with people who will often become your friends and community of colleagues as you go through your career.” Connecting with your peers and colleagues is a significant part in the networking process which can help you attain the dream job that you need. As the old saying goes, ‘sometimes it’s who you know’ and not what you know that can give you that job that you’ve been hunting for a long time. In other words, it’s imperative to understand why networking is beneficial when it comes to not only finding a job, but also getting promotions and moving up a ladder in your career.
In the book The New Rules of Marketing and PR by David Meerman Scott he mentions that “We should rethink our notions about who can best spread our ideas and tell our stories.” (Scott 2017) It really comes down to how willing someone is to find people who are interested in your ideas and get your information out. Building on the relationships you have with your friends, colleagues, and classmates can simply be an essential part in advancing your career. As an individual you must get out of your comfort and reach out to people, not only for jobs but it should be a daily part of your career related efforts. You never know when you will need your career network.