Tag Archives: Type 2

Ethics of Online Research Using Publicly Posted Opinions

Quinton Miller, Public Relations Major, MDST 485, January 29th, 2021

Ethics are the moral principles that dictate a persons possible courses of action in given situations. This academic journal goes into depth on the belief that social media is or isn’t effective for collecting health research data. Relevancy to us is is captured by the means to how that data is collected in relation to a change that has happened in technology since this was written. The article explains that some individuals wonder if the data collected affects the people who posted it. Paraphrasing peoples words instead of copying still provides the same amount of insight. Gonzalez-Hernandez argues that the anonymity of sites such as Reddit allows for full reproduction of statements even when the wording is not changed. This could pose as an alternative source to peoples social network postings like Twitter, Facebook and Instagram as the identities are further concealed in anonymous posts. As an additional personal input, I would argue that publicly made posts are already made to be seen as well as share opinions that can be used as research information on the web. Therefore, finding a conglomerate of unnamed opinions for researching purposes isn’t a terrible idea. Especially when social media sites, companies and developers actively listen for key phrases as is.

What I had absorbed is that the way things are done determine their clearance. This could help marketers in the way they present the data collected for commercial and legal purposes. This passage suggests that asking for opinions via surveys makes the research more clinical which requires consent. If the information is expressed publicly it illuminates the issue of meeting a full review by the National Institute of Health. For example, this entity, The National Institute of Health, wouldn’t allow research information related to medical marijuana to surface for credibility if it goes through them because the study of the drug is illegal in designated states, thus negatively pressuring it’s expansion and help to the nation. If anonymous opinions are recorded this study would be allowed to be utilized.

This is only one way to gather information as technology is ever changing and evolving. Bio-technology is predicted to become a more widely used assessment of specific individuals health structure in the near future. Biotech has been used by ancestry.com, myheritage.com and others to determine the ethnic make up of its paying users. I, myself, am awaiting my assessment. This technology will now be used more widely as it becomes more affordable and accurate than doctor diagnosis. Physicians, as qualified as they may be, sometimes inaccurately diagnose patients. This leads to more cost and less effectiveness. This redundancy can be avoided by using a biotech analysis of inherited health concerns and personalize a template for all age ranges of users.

Overall, what’s expressed in the reading is that the way things are done, determines its clearance. This could help marketers in the way they present the data they’ve collected for promotional and legal purposes. An example being, the passage suggesting that asking for opinions via surveys makes the research more clinical which requires consent. If information is expressed publicly, it leads the issue of needing a full review by the NIH.

Gonzalez-Hernandez, G. (2019) On The Ethics of Using Social Media for Health Research https://nlmdirector-nlm-nih-gov.mtrproxy.mnpals.net/2019/06/25/on-the-ethics-of-using-social-media-data-for-health-research/comment-page-1/

Biotechnology Innovation Organization https://archive.bio.org/articles/diagnostics

Bridging the Gap Between Social Media and Advertisement by Accessing How Audiences Are Targeted

Quinton Miller, MDST 485 Communicating with New Media, Public Relations Major, Metropolitan State University

January 22nd, 2021

This scholarly journal keys in on the increasing popularity of CBD products. Through algorithms set for identifying certain words, this passage explains the analysis taking place surrounding the conversation concerning attitudes towards cannabinoid (CBD) and its purpose. Terms including anxiety, stress or nausea were identified as indicators for therapeutic necessities. This could help with uncovering what language companies who sell these types of products would use in their advertisements going forward. It may also provide insight into a drug policy that needs revision for places that do not allow it due to the products legality based on those first hand accounts documented from forums. This includes Cannabinol/CBD, hemp oil and Cannabis. There are pieces of qualitative data from these findings which is what some new age advertising services utilize. Not only does this tie into the cannabis sector of public relations in new media through explanation of a methodology professionals can use on social media platforms, this academic journal is relevant to us as citizens. When using social media, we often find advertisements geared towards something we’ve recently posted, viewed or talked about. The algorithm, similar to a control F function in a word document, gives an example of how our data is utilized in studies. Once we, as users of these platforms, think outside the box and consider other ways our words are used, we can conduct other research as to how social media and advertisements have played hand-in-hand.

Does this remind us of anyone who whistle blew about this in the past?

This news article was originally written in the beginning of 2018 and revised in October of 2020. This article includes a video experiment of a couple conversing about cat food to see if ads would begin to appear in relation to their conversation. They concluded that facebook had been listening for keywords in their conversations due to the fact that cat food advertisements begun appearing days later. These readings seem distant on the surface, but with a little critical analysis in the mindset of media communication, people can bridge the gap between an obvious new age of targeting methods and terminology. Both articles involve keywords instead of age groups. All users of either the forum or social media who used certain words were taken into account. Each of these had different ways and different purposes, but they could relate to the ways companies use new media to gather and target data on potential consumers.

Take a look below and try it out for yourself !

https://www.youtube.com/watch?v=U0SOxb_Lfps

Of course this isn’t the real Edward Snowden’s instagram. (I doubt we’ll see the real Snowden on social media). This is a instagram fanpage dedicated to the man who informed the world of what the NSA had been doing.

Narcity Media, October 2020, Why You Keep Getting Ads For Things You’ve Talked About But Haven’t Searched Up Online https://www.google.com/amp/s/www.narcity.com/amp/why-you-keep-getting-ads-for-things-youve-talked-about-but-havent-searched-up-online

International Journal of Drug Policy Vol. 77, Mar 2020, Social Media Surveillance for Perceived Therapeutic Effects of Cannabinol (CBD) Products https://www-sciencedirect-com.mtrproxy.mnpals.net/science/article/pii/S0955395920300293