I’m a sneakerhead. Some of you may have noticed, some of you may not have. It’s an expensive world to be in, but a passion. Social media is a big deal when it comes to shoes. To be very honest with you, I can’t go a day without some sort of interaction with my sneaker updates. With this being said, the world that I am involved in has changed throughout the years, due to the rise of social media usage. One thing that Facebook has really brought up are sneaker groups, where people have access to sales/trades of shoes. Social networking leads to actual networking, therefore creating relationships. This is an important aspect of the sneaker world because of the change in the sneaker game. You can’t get a pair of Air Jordans these days without putting in work to secure yourself a pair!
One group in particular is MSX or Midwest Sneaker Xchange, which is a large sneaker exchange group, with many members (including myself) primarily from the Midwest region of the United States. They’ve held 5 different events, helping people meet up and exchange/sell sneakers, meet people and create relationships. Take a look below at one of the recaps from one of the shows they had. This is a show I actually went to in Milwaukee, WI back in February, and I can say that it was awesome!
Midwest Sneaker Xchange February 15th, 2014 Show
Like I said above, you need to put in some sort of work in order to even secure a pair of sneakers for yourself. Welcome the RSVP service for retail Nike Stores, via direct messages on Twitter! To be perfectly honest with you, I never thought i’d need a Twitter account. For this sole (no pun intended) reason, I HAD to get one. Whenever a very hyped pair of shoes are going to be released, Nike usually has an RSVP service, in which your local Nike Store has to receive an RSVP from you on Twitter. Once they tweet a picture of a hashtag, you need to respond to them by sending a direct message to them with the hashtag circled in the picture, your name and size. IF they received your message, they will confirm that you have a spot in line and they will hold the shoes for you on release day. CLICK HERE for a full explanation on Nike’s website for RSVP instructions. This past weekend, I won my first ever spot in line, as you can see below. These spots aren’t easy to win (as you can see my other RSVP attempts weren’t responded to) because you have thousands of others trying to do the same thing as you! You can say I got lucky.
These are just a few things that happens in the sneaker world on social media. There are many notable online blogs that follow releases and news, such as NiceKicks, Kicksonfire, & Sneakernews. Obviously there are more, but those three are my favorite. Also, there are online raffles where you can buy tickets to try and win shoes, Instagram image reposts to try to win sneakers, sneaker promotion through instagram, etc. The new ways of networking and promotion are endless with this world! Beforehand, you could walk into a footlocker and buy a pair no problem. These days, you need special resources to be able to buy a pair! These social media platforms have taken over and will continue to rule this world if you ask me. Many people haven’t been exposed to these types of things and wouldn’t even think it existed! It is truly a powerhouse in the social media world and will definitely be like this for a long time.