Tag Archives: new media

Social Media’s Influence On Communication

How has social media changed the way we engage?

Well, in a lot of ways to be honest.  Looking at the evolution of social media over the last decade has been somewhat of a whirlwind.  The dawn of the smart phone era has kick started the largest technological mobilization in human history. We are connected to the internet, in some way, almost 100% of our lives.  According to the link above on of the biggest reasons why our interactions are changing is simply due to the number of people we interact with. We now seem to care about that over-the-top social media posts from that guy you sat next to in 10th grade Biology class. Why? Because we are connected on social media! Seems pretty simple, but the general direction of our ever increasing interconnected lives is not slowing down. One of the main goals of social media is to bring people together. So is the erosion of our communication boundaries really a bad thing? I guess it depends how you use social media and how you shape your identity around your use of social media.  According to the author’s opinion the lack of filters on our communication come at a price. I would have to agree. The level of toxicity on the internet is at an all time high. However, the amount of communication being distributed and received on the internet is at an all time high as well.  Perhaps, humans have always held these extremely toxic views but had no way of expressing that message, much less have a platform to broadcast it world wide.

Similar to my last post about this topic, I took a look at a few required readings for MDST485 course. I found myself connecting the points made in Castell’s Network Society Ch. 5. – Castell describes culture of real virtuality. He argues that the enormous influence and the sheer level of importance technology and the internet have on our lives have pushed elements of our existence into the virtual realm.  There is no doubt that this is true.  The amount of time we spend on the internet is increasing each year, the use of social media platforms are always increasing, and yet we still seem to be incapable of conversing with one another respectfully.  I don’t want to believe that we are at the beginning of what will be the fall of our society but if we do not take time to realize what social media is doing to us, we simply have no chance.

Do you prepare?

(Audience: MDST485 – Goal: get their wheels turning)

Let me ask you a question.  What do you think is one of the top things that make successful people, well, successful?  I have one word for you.  Preparation.  I’ve read countless self-developement books, listened to many speeches, to many sermons, and they consistently and repeatedly talk about preparation.  If there is no preparation, the probability of success is rare.  Ask anyone.  David Meerman Scott also talks about preparation in chapter 17 of ‘The New Rules of Marketing & PR.’  He talks about the preparation of podcasting. In this chapter, he quotes the producer of ‘Marketing Over Coffee,’ who was asked how one gets started with a podcast.  His response; “I’ve found the most important thing is show preparation.”

Please tell me you all have listened to a podcast… at least one episode, even though I don’t know how you could stop at just one! If you have AND have an iPhone, the below icon should look very familiar to you.  For me, it’s the most used app on my phone. And now one of my dreams is to host my own podcast someday.  David Meerman Scott, I’m holding on to every word you write about podcasting.  (Fingers crossed!)

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I encourage two things out of you in the coming weeks.  The first thing is to start preparing for your future, in whatever way that looks like.  Write down your goals for the next year, three years, five years.  Start a new hobby by jotting down all that interests you.  Summer is coming, what are some things you want to be sure you do? Prepare for what’s to come. Prepare for YOUR successful future.

Secondly, start listening to podcasts, or if you already do, try a new one that could better your life, bring a smile to your face, push you to see a different perspective, hear stories on those who have it much, much worse than you, or literally countless more.

Stay tuned for my future blogs.  I’ll give you some intriguing recommendations. You can count on it.

Podcasting

The audience is anyone who is new to podcasting like myself and the goal is to show how great podcasting can be.

I’m new to podcast. Shameful, right? I knew they were around but never really listened until two years ago when I was introduced to Roughing the Podcast via Twitter. The host, Di Murphy and Ted Glover go back and forth about all things related to the Minnesota Vikings. It was great to listen to them and the knowledge they had about the Vikings and football in general.

After I listened to a few shows I feel down a rabbit hole of podcast. Not just about sports though. I was listening to radio podcast, political podcast- I tend to listen few and far between to them, and comedy podcast just to name a few. What is great about them is that they provide great content without reading. I do love to read, but when I’m in the car or at work I can’t whip out a book or a magazine, and I can get the same content while driving or at my desk.

While I have a new found appreciation for podcast, I have found some that just aren’t good. In The New Rules of Marketing & PR on page 312 they talk about “show preparation.” I have heard podcast were the host weren’t prepared and it within the first five minutes the show is ruined because the host have no idea what they are talking about.

But overall, podcast have been a great discovery for me and I feel that if you are new them like I was, I suggest picking your favorite topic and start from there. Happy listening.

Rising of Podcasts

The audience is those interesting in new media and podcasting. The goal is to show the rise of podcast.

Podcast are amazing! I love podcast. I love love love podcast. So many diffrent podcast with different topics. As we continue with new media, podcast are a growing medium from the individual to the people. It helps with car rides, waiting for the bus, waiting for class to start and so on. It’s a way for information or entertainment, probably both.

The rise of podcast is real. Mark Trainer stats in a recent study that 40 percent of Americans have listened to a podcast and 24 percent have listened to one within the past month of the Survey.

Podcast are great. It is an amazing way to get information and be entertained. It’s also relatively easy to start one. David Meerman Scott list some fundamentals of starting a podcast in The New Rules of Marketing & PR: show preparation, record when near computer, mobile recording gear, phone interviews, editing your audio files, postproduction editing, tagging audio, hosting and distribution, promotion, and companion blog.

 

Is Social Media Bullshit?

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In my next three blogs, I’ll focus on the current and future state of social media, especially its connection to marketing, public relations, and society. I hope to shed some wisdom on the subject from my perspective as a professional in the media and non-profit industries, while referencing our class readings.

In the wake of the recent Parkland school shooting, social media has been used as a critical tool by all sides to politicize and capitalize on the event. However, it is the youth who have been outmaneuvering and outdoing their adult counterparts on social media during this movement.

For example, when Donald Trump, Jr. “liked” two news article that pushed the notion that a few vocal Parkland students were hired actors, one of the students reached out to Melania Trump – who has a White House initiative to stop cyber-bullying – to ask:

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A “like” on Twitter by Donald Trump Jr. can have a enormous effect because he has over 2 million followers, who will inevitably perpetuate the false news. The result of the youth strategically, and naturally, pushing back through social media has resulted in Melania Trump supporting the youth and a recent meeting with one of the Parkland survivors.

This is a good example of the effectiveness of social media as a public relations and social engagement tool. But on the other side of the coin is the equally adept, but terrifying, use of social media to motivate and activate the Parkland school shooter, as well as others who have come before him. (I’m intentionally omitting the Parkland shooter’s name as to not bring him more attention, which was part of his motivation.) The Parkland school shooter and others have used social media to promote their twisted agenda, to learn how to kill effectively and efficiently, and to gain support for their actions.

So is social media bullshit?

I feel that B. J. Mendelson’s book “Social Media is Bullshit” is a misleading title. It’s not that social media is bullshit, it’s that certain individuals are bullshit and they use tools to further their horrible agendas. The book’s author, B. J. Mendelson, asserts, “All marketers, professional or amateur, are full of crap.” This statement and too many others in his book are expressed absolutes and hyperbolical.toolbelt

I’ve been working in the media industry for the past 20 years and the non-profit industry for nearly the past 10 years. Since my background and experiences are more rooted in traditional media (Film, TV, radio, print, etc.), I can see the evolution from previous forms of media to today’s, with the evolution of technology.

Similar to the past, it’s not that media, or even social media, is “bullshit”. Media is simply a tool. As with all tools, it can be used for good and it can also be used for bad. Take a hammer for instance. A hammer is a useful tool when building something. However, in the wrong hands, it could also be used as a weapon to kill someone. Again, the same instrument is merely a tool.

 

Benefits of Social Media On: Visual Media

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

In this first post, I will be reflecting on the benefits of social media with relation to visual media. So what is visual media? Duke Trinity College of Arts and Sciences says that it includes “photography, television, film and video, new media and games” (Duke University, 2018). I am sure that it could be argued that there is more to visual media than what Duke University stated, but for the sake of this post, lets go with that.

Traditionally photography, television and film, and video games, were reserved for those who had the funds for expensive hardware, a long-term or deeply-rooted following, and years of experience in their respective fields. Now with the rise of social media along with social media sites and applications becoming more accessible, two great things arose. There are now more people creating content, and more people communicating with content creators.

As I mentioned, now with apps and sites such as Instagram and YouTube,  people can more easily take and share their photography and video. This allows for more content to be created, resulting in more niche content, as well as more people sharing their artistic vision. This good for both creators and consumers.

The second benefit of social media for visual content was very well said in The New Rules of Marketing and PR by David Meerman Scott, “The web allows organizations to deliver the right information to buyers, right at the point when they are most receptive to the information. The tools at our disposal as marketers are web-based media to deliver our own thoughtful and informative content… We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, blogs, chat rooms, and forums” (Scott 2017). The point here is that there is now greater communication between content creators and content consumers. This allows for content that is tailored toward the consumer and makes for some great content to sprout.

These were just two simplified ways that social media in the modern age has improved the quality and personality our visual media content, and how creating content as become more accessible.

Next blog, I will talk about the positive impact of social media on music artists.