Tag Archives: Marketing

Drawing in your audience: The do’s and don’ts of online videos

skip that ad

In this age of short attention spans and endless content for people to choose from, the first moments of an online video can be make or break for drawing in the viewer. I was just reading a post by Google titled The First Five Seconds: Creating TouTube Ads That Break Through in a Skippable World. While the article is based on a study done of online ads on YouTube, I think a lot of the lessons can be useful for anyone sharing video content online.

Careful with that brand

Google tested ads that showed a brand in the first five seconds versus ads which did not and found that the the ads with no branding early on were skipped less. However, the ads which did show the brand early on were recalled more often by viewers, making this a bit of a tricky situation. If you want the audience to watch your entire video, it is probably best to introduce your brand later in the video.

Make them laugh

According to the article, ads which struck a humorous tone were far less likely to be skipped. If you are having a really hard time making your topic funny, your next best bet is creating suspense or evoking emotion. Ads that featured smiling people early on generally fared better than ads that did not. Viewers also like to see a familiar face: if they see someone they recognize in the first five seconds, they are much more likely to watch the video.

Cut the music!

Ads featuring no music in the first five seconds were actually more effective in keeping the viewers’ attention. The article speculates this may be because people are caught off guard by the silence, making the video a kind of sneak attack. For ads that did use music early on, humorous music tended to be the best. Lightheartedness wins again.

I think these tips could definitely come in handy, and not just for those marketing a product or service. Whether you are promoting your business, or advocating for a cause, keeping the viewer interested is a must. Try these tips out on your next video and see if they work. If they don’t work, remember I got them from Google.

 

Fortune 7 Billion: How Much Value Is In Your Personal Entity?

Survival of the Fittest – Separating Yourself from the Pack:

Competition is fierce and times are changing faster than ever. With the amount of opportunities that are made available to us all, how do you plan to take advantage of those opportunities presented to you?

The Importance of Building and Developing Your Own Company:

Building and developing your personal corporation adds tremendous value in your personal and professional endeavors, allowing you to further leverage your skills and experiences to capitalize on opportunities that would have been absent and hard to find otherwise.

As a young entrepreneur who is looking to establish him or herself in there respected industry, it is a must you start immediately on this life-long project, by focusing on tasks that propel your career tenfold.

Self-Education:

Self-Education is the key to achieving success. Although we all are trying to find time to do more of the things we enjoy in life, carefully putting together a learning plan that allows you to take small incremental steps towards getting better is key to our success.

My Personal Learning Plan:

My personal learning plan consists of the following: read 1 book every month and schedule a meeting with at least one mentor per month. As you can see my personal learning plan is not complex at all, but it allows me to continue to grow and reach higher levels.

I find the most value in choosing a piece of literature that meets an area you would like to become more knowledgeable in such as marketing, branding, sales, writing, etc.

Mentorship:

I also suggest building relationships with well-established professionals who may serve as a mentor to you to provide you with personal feedback and insight on their personal experiences.

Here is an article that further supports mentorship and why it is important to your success.

Marketing and Branding:

How you handle yourself on social media is another aspect that we all need to think about. Often times, people on social media are too careless and are unaware of the consequences their online activities may be causing. This is also a huge part of adding value to your personal entity, as it may be the first and only things people see prior to meeting you.