Tag Archives: Marketing

Benefits of Social Media On: Music Artists

It is obvious by now that social media has taken over the way that people and companies advertise and communicate, but how? The changes are significant and have their benefits. In this three-part blog series, I will be explaining the benefits of social media’s influence on three major subjects: visual media, music artists, and businesses. These posts will hopefully be informative to those who don’t know about the benefits in relation to these topics, as well as entertain those who do know the benefits, and hopefully teach them something they don’t know. 

Welcome!

In the last post I talked about the benefits of social media on visual media. This time, I will explain how social media benefits aspiring musicians and musician’s fanbases.

Musicians of the past few decades found fame through touring extensively and getting their music on the radio. Their goal was also to get signed to a record label and create music videos that would hopefully be featured on T.V. With the advancement of technology and social media presence in the daily lives of people, appealing to a wider audience is now easier than ever. Musicians are now able to spread the word of a band or single artists through platforms such as Facebook, Instagram, Spotify, Bandcamp, Soundcloud, and more. Most of these platforms allow you to upload your own content without the help of anyone else and allow anyone to consume your content (either for free or for a fee).  This was not always true seeing as how, in the past, an artist would have to have to work through someone (typically a label) to promote their music and make it available for the masses. This makes it easier for independent artists to really make a name for themselves and for more people to even create and promote their own record labels.

Another marketing benefit of social media for musicians is more personally oriented. From a relational standpoint, musicians can now show much more of their personality and share their experiences with their fans than before. This can lead to more involvement, higher outreach, and better sales for their music. Brandon Seymour of indieonthemove.com makes a good point about this, saying “As a band, you have the unique opportunity to be the “tastemaker” for your audience. Step outside the box and incorporate some non-band-related content that you find interesting and chances are your followers will find it interesting too” (Seymour 2013). Being able to appeal to people even when it isn’t about music, can make the community support stronger. This improved involvement of fans can also lead to higher satisfaction as a result of feedback.

Social media can also lead to the spreading of knowledge as well as the expansion of networks. The tradition of spreading fliers for an upcoming show is not dead, but it is seriously overshadowed by the implementation of social media posts and event pages. Facebook specifically, has an event page system that engages people who are planning on attending and provides all the information they need about said event. These event pages can be shared between friends and grow in attendance. When a band posts that they are having an event, friends can ‘tag’ each other in the comments to get their attention. As said simply by David Meerman Scott in The New Rules of Marketing and PR, “When you tag people, they get notifications that point them to the tagged content. Isn’t that great? When you create something interesting, your friends can spread it for you!” (Scott 2017). These tags can allow for people to see new bands they have never heard about including aspiring new bands.

There are so many positive uses of social media for musical artists including, product/music promotion, personal artist-fan interaction, spreading of knowledge and networks, and more. I did not touch on everything but hopefully this will get you thinking about how much social media can help aspiring artists.

Next blog, I will talk about the impact of social media on businesses.

 

Sources:

https://www.indieonthemove.com/blog/2013/10/5-ways-bands-and-musicians-can-leverage-social-media

The New Rules of Marketing and PR by David Meerman Scott (2017)

 

Blog 4

https://nypost.com/2018/02/04/doritos-to-make-lady-friendly-chips-that-dont-crunch-for-women/

The New York Post released an article that depict the subject of Doritos plans on making “lady-friendly” chips that won’t crunch. Apparently, women dislike the sound of crunch and something less messy. Also stating that “women” dislike the idea of having to like their fingers after consuming chips. The idea of Doritos generalizing “women” and their likes and dislikes is infuriating. The global chief, Indra Nooyi is implying that “although women would love to crunch [chips] loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public,” (2018, para. 2.) I’m assuming that the Doritos team and/or the New Your Post is targeting a specific age group of women because, I know multiple women who loves chips for their crunch, taste, and most of all, licking the flavors off their fingers. Though the idea of licking your fingers in public may disturbing or looked down upon (especially for girls, because we all know the double standards society has for women,) it is one of the best part about eating chips. Also, I think that the intentions behind this “invention” is probably well intended but, in it’s own ways, it has pushed it even further towards gender stereotypes. It’ll be even more ironic if the team who decided all this is a group of women who is trying to include women as a whole but, in response to that, it’s the opposite. I would argue that the author of this post is pretty neutral. If anything, they’re just trying to throw the news out there through this article, it is not bias nor favoring one side of a story. Something that the author left out was the input of men. Though, I would understand why. This article as a whole is already about discriminating women and/or targeting them, there’s no need to hear the inputs of male. Who, in the article, opinion’s does not matter because this isn’t chips for them. Men’s opinion has always been added to news outlet, I think that the fact that they left out men’s input in general, makes sense.

Drawing in your audience: The do’s and don’ts of online videos

skip that ad

In this age of short attention spans and endless content for people to choose from, the first moments of an online video can be make or break for drawing in the viewer. I was just reading a post by Google titled The First Five Seconds: Creating TouTube Ads That Break Through in a Skippable World. While the article is based on a study done of online ads on YouTube, I think a lot of the lessons can be useful for anyone sharing video content online.

Careful with that brand

Google tested ads that showed a brand in the first five seconds versus ads which did not and found that the the ads with no branding early on were skipped less. However, the ads which did show the brand early on were recalled more often by viewers, making this a bit of a tricky situation. If you want the audience to watch your entire video, it is probably best to introduce your brand later in the video.

Make them laugh

According to the article, ads which struck a humorous tone were far less likely to be skipped. If you are having a really hard time making your topic funny, your next best bet is creating suspense or evoking emotion. Ads that featured smiling people early on generally fared better than ads that did not. Viewers also like to see a familiar face: if they see someone they recognize in the first five seconds, they are much more likely to watch the video.

Cut the music!

Ads featuring no music in the first five seconds were actually more effective in keeping the viewers’ attention. The article speculates this may be because people are caught off guard by the silence, making the video a kind of sneak attack. For ads that did use music early on, humorous music tended to be the best. Lightheartedness wins again.

I think these tips could definitely come in handy, and not just for those marketing a product or service. Whether you are promoting your business, or advocating for a cause, keeping the viewer interested is a must. Try these tips out on your next video and see if they work. If they don’t work, remember I got them from Google.

 

Fortune 7 Billion: How Much Value Is In Your Personal Entity?

Survival of the Fittest – Separating Yourself from the Pack:

Competition is fierce and times are changing faster than ever. With the amount of opportunities that are made available to us all, how do you plan to take advantage of those opportunities presented to you?

The Importance of Building and Developing Your Own Company:

Building and developing your personal corporation adds tremendous value in your personal and professional endeavors, allowing you to further leverage your skills and experiences to capitalize on opportunities that would have been absent and hard to find otherwise.

As a young entrepreneur who is looking to establish him or herself in there respected industry, it is a must you start immediately on this life-long project, by focusing on tasks that propel your career tenfold.

Self-Education:

Self-Education is the key to achieving success. Although we all are trying to find time to do more of the things we enjoy in life, carefully putting together a learning plan that allows you to take small incremental steps towards getting better is key to our success.

My Personal Learning Plan:

My personal learning plan consists of the following: read 1 book every month and schedule a meeting with at least one mentor per month. As you can see my personal learning plan is not complex at all, but it allows me to continue to grow and reach higher levels.

I find the most value in choosing a piece of literature that meets an area you would like to become more knowledgeable in such as marketing, branding, sales, writing, etc.

Mentorship:

I also suggest building relationships with well-established professionals who may serve as a mentor to you to provide you with personal feedback and insight on their personal experiences.

Here is an article that further supports mentorship and why it is important to your success.

Marketing and Branding:

How you handle yourself on social media is another aspect that we all need to think about. Often times, people on social media are too careless and are unaware of the consequences their online activities may be causing. This is also a huge part of adding value to your personal entity, as it may be the first and only things people see prior to meeting you.