Tag Archives: social

Bridging the Gap Between Social Media and Advertisement by Accessing How Audiences Are Targeted

Quinton Miller, MDST 485 Communicating with New Media, Public Relations Major, Metropolitan State University

January 22nd, 2021

This scholarly journal keys in on the increasing popularity of CBD products. Through algorithms set for identifying certain words, this passage explains the analysis taking place surrounding the conversation concerning attitudes towards cannabinoid (CBD) and its purpose. Terms including anxiety, stress or nausea were identified as indicators for therapeutic necessities. This could help with uncovering what language companies who sell these types of products would use in their advertisements going forward. It may also provide insight into a drug policy that needs revision for places that do not allow it due to the products legality based on those first hand accounts documented from forums. This includes Cannabinol/CBD, hemp oil and Cannabis. There are pieces of qualitative data from these findings which is what some new age advertising services utilize. Not only does this tie into the cannabis sector of public relations in new media through explanation of a methodology professionals can use on social media platforms, this academic journal is relevant to us as citizens. When using social media, we often find advertisements geared towards something we’ve recently posted, viewed or talked about. The algorithm, similar to a control F function in a word document, gives an example of how our data is utilized in studies. Once we, as users of these platforms, think outside the box and consider other ways our words are used, we can conduct other research as to how social media and advertisements have played hand-in-hand.

Does this remind us of anyone who whistle blew about this in the past?

This news article was originally written in the beginning of 2018 and revised in October of 2020. This article includes a video experiment of a couple conversing about cat food to see if ads would begin to appear in relation to their conversation. They concluded that facebook had been listening for keywords in their conversations due to the fact that cat food advertisements begun appearing days later. These readings seem distant on the surface, but with a little critical analysis in the mindset of media communication, people can bridge the gap between an obvious new age of targeting methods and terminology. Both articles involve keywords instead of age groups. All users of either the forum or social media who used certain words were taken into account. Each of these had different ways and different purposes, but they could relate to the ways companies use new media to gather and target data on potential consumers.

Take a look below and try it out for yourself !

https://www.youtube.com/watch?v=U0SOxb_Lfps

Of course this isn’t the real Edward Snowden’s instagram. (I doubt we’ll see the real Snowden on social media). This is a instagram fanpage dedicated to the man who informed the world of what the NSA had been doing.

Narcity Media, October 2020, Why You Keep Getting Ads For Things You’ve Talked About But Haven’t Searched Up Online https://www.google.com/amp/s/www.narcity.com/amp/why-you-keep-getting-ads-for-things-youve-talked-about-but-havent-searched-up-online

International Journal of Drug Policy Vol. 77, Mar 2020, Social Media Surveillance for Perceived Therapeutic Effects of Cannabinol (CBD) Products https://www-sciencedirect-com.mtrproxy.mnpals.net/science/article/pii/S0955395920300293

I’m a Fraud.

Okay, I’m not. But I do often ask myself the following questions: Am I really good at what I do? Do I actually have solid experience to be giving you a reco (aka recommendation) and my POV? Am I just lucky? Do I deserve to be here?

Some days, I’m a natural hustler – I can tackle my day-to-day tasks and leave feeling very accomplished. Other days, I get too hard on myself if I mess up or don’t get something right. I crawl into a tiny ball inside my head and feel unnecessarily small, telling myself I’m not fit to be doing the work that I do.

There’s a word for that. It’s called the Imposter Syndrome. And here’s how I’ve learned to beat it on the not-so-good days.

Graphic created via Canva

So if you’ve managed to skip over the definition of Imposter Syndrome, in brief, it can be described as “…a feeling of phoniness and unworthiness among people when it comes to their achievements. And even though they’re highly motivated, they don’t really believe any of the credit that comes their way.” (Lou Solomon, TEDx)

“We feel like we have snuck in the back door of life’s theater and made our way up on stage and there’s a big bouncer out there and we know that if he sees us, we’re outta here so we’re constantly looking over our shoulder.”

Lou Solomon, TEDx Charlotte: The Surprising Solution to the Imposter Syndrome

1. Use social for self-good.

Affirmations are really energy boosters. Sometimes when I’m in a rut and I can’t seem to get out of my thoughts, I need emotional support. And it’s completely okay to need it and want it. This usually comes in the form of a social media post on Facebook where I ask friends and family to send me words of encouragement; this can either be in the comment section or a personal message. It’s not because I’m self-absorbed or needy (fortunately, I’ve overcome this thought), it’s because I’ve gathered the courage to ask of and for others so that I can continue showing up and being the best version I can be.

“The things you can do to sustain strength in your life is to live, fail, love and ask for help.” 

Lou Solomon, TEDx Charlotte: The Surprising Solution to the Imposter Syndrome

2. Go out and see people.

Usually on my bad days, all I want to do is shut the blinds, hop into bed and watch Korean dramas – consciously forgetting that I have a million other to-dos. I do this because it’s easier. I’m still working on keeping myself accountable, but as described, I can’t some days. So I make sure I get others to keep me accountable; this usually means setting up dates with friends! Coffees, dinners, brunches, you name it. Getting up, dressing up and eating out seems to do the trick. It’s refreshing to talk about other topics of interest and catch up with people I love. It’s real medicine and I forget that my mind and soul needs it from time to time. And maybe yours does too.

3. Create.

There’s something so peaceful about letting your creativity just flow. No pre-conceived notions, no creative briefs, no goals or strategies. I’ve just recently started this creative journey with 100 Days of Drawing – instead of strictly going a hundred days, I’ve taken it slow, skipped a few pages and drawn whatever I felt like drawing. That’s the beauty of creating; there are no expectations and no limits. Drawing, manifesting, creating – it all leads to self-discovery. However, I’m not a regular doodler and I don’t draw on the daily (as mentioned). I save drawing for when I most need it. When the days are exhausting, my thoughts too heavy and my social a little too saturated, it’s only then that I draw. It’s the “me now” investing in much-needed space and time for the “future me.”

4. Find your radical hero.

With every villain, there’s a radical hero. In her TED talk, Lou describes this radical hero being wiser and not willing to buy into your negative thoughts; someone who has a deeper point of view and is essentially your own personal cheerleader. When you start to doubt yourself and your self worth, summon your radical hero to call out the lies and the limiting beliefs that could isolate you and allow yourself to listen for brilliance. Once you’re able to, you’ll start to see some clarity and feel a lot better knowing that you’re more than qualified. You’re right where you’re supposed to be.

5. Reflect.

I’m no where near where I want to be in terms of mental and emotional wealth, but I’m getting there. Slowly but surely. And it all comes down to reflecting. Reflecting on my way to work, through a podcast, right before bed or even as I’m brushing my teeth. I’m a busy person and I get bursts of reflective moments. It’s odd but it works for me and my lifestyle. So here’s my last request of you in conquering this epidemic, always pursue a sense of wholeness over perfection. Taking time to reflect on your highs and lows, the work you want to do and your purpose in life will allow you to see things in a different light and set you up for success. And even that might look a little different and that’s okay.

Cheers,

M

Intrigued? Learn more about Imposter Syndrome HERE.

Social Media’s Influence on Human Interaction

I’m sure if you are reading this that you use some form of social media.  It’s everywhere you look. Social media is a fixture in our lives in the United States. The internet and social media are so embedded in our daily life that it dominates our language. It’s also starting to influence the way we interact with one another.  Social media sites are supposed to bring people together but sadly it seems to be ripping us apart. My goal is to shed light on the issues surrounding interaction via social media and a few simple techniques to mitigate toxic behavior on the internet.

The political climate of the United States is quite turbulent to say the very least.  Everyone has a platform to express their views on the internet without a filter. Our echo chambers are becoming cauldrons of toxicity and it’s changing the way humans interact with one another. It seems as though we are not capable of engaging in debates of any sort without it dissolving into insults, personal attacks and even violence.

How bad is it, really? Well, according to Chamath Palihapitya, former vice-president of user growth at Facebook, claims that social media sites like Facebook are creating “tools that are ripping apart the social fabric of how society works”. What a terrifying thought.  We are supposed to be more connected than ever but we seem to be disconnecting ourselves from one another.

So what do we do? An article written by John Coate, dating all the way back to 1998 covers many steps to maintain an online community. In his article he discusses free speech. I think many of us in the United States take that right for granted.  Our online communities are derailing into silence brigades.  Individuals with opposing view points are expected to hate one another.  These tools of social media are creating online communities that have no chance to incubate thought provoking dialog between two parties.  Coate goes on to explain in the same section covering free speech that public online interactions should be moderated to ensure that the online community is preserved. However, Facebook has no official moderator. There are guidelines Facebook follows to delete or censor content but it is not a transparent process nor does it ensure a healthy interaction between two parties online. I think the solution to this divisive pattern of social media is to use Facebook less and use other moderated forums such as Reddit.com or Sputnik.org.  It would be foolish to say drama and divisive actions do not occur on other social media sites. However, taking into consideration what Chamath Palihapitya has disclosed about what Facebook is doing to our society, we do not have any other choice but to change our actions to ensure we progress as a society.

 

Is Social Media Bullshit?

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In my next three blogs, I’ll focus on the current and future state of social media, especially its connection to marketing, public relations, and society. I hope to shed some wisdom on the subject from my perspective as a professional in the media and non-profit industries, while referencing our class readings.

In the wake of the recent Parkland school shooting, social media has been used as a critical tool by all sides to politicize and capitalize on the event. However, it is the youth who have been outmaneuvering and outdoing their adult counterparts on social media during this movement.

For example, when Donald Trump, Jr. “liked” two news article that pushed the notion that a few vocal Parkland students were hired actors, one of the students reached out to Melania Trump – who has a White House initiative to stop cyber-bullying – to ask:

Screen Shot 2018-03-16 at 4.51.26 PM

A “like” on Twitter by Donald Trump Jr. can have a enormous effect because he has over 2 million followers, who will inevitably perpetuate the false news. The result of the youth strategically, and naturally, pushing back through social media has resulted in Melania Trump supporting the youth and a recent meeting with one of the Parkland survivors.

This is a good example of the effectiveness of social media as a public relations and social engagement tool. But on the other side of the coin is the equally adept, but terrifying, use of social media to motivate and activate the Parkland school shooter, as well as others who have come before him. (I’m intentionally omitting the Parkland shooter’s name as to not bring him more attention, which was part of his motivation.) The Parkland school shooter and others have used social media to promote their twisted agenda, to learn how to kill effectively and efficiently, and to gain support for their actions.

So is social media bullshit?

I feel that B. J. Mendelson’s book “Social Media is Bullshit” is a misleading title. It’s not that social media is bullshit, it’s that certain individuals are bullshit and they use tools to further their horrible agendas. The book’s author, B. J. Mendelson, asserts, “All marketers, professional or amateur, are full of crap.” This statement and too many others in his book are expressed absolutes and hyperbolical.toolbelt

I’ve been working in the media industry for the past 20 years and the non-profit industry for nearly the past 10 years. Since my background and experiences are more rooted in traditional media (Film, TV, radio, print, etc.), I can see the evolution from previous forms of media to today’s, with the evolution of technology.

Similar to the past, it’s not that media, or even social media, is “bullshit”. Media is simply a tool. As with all tools, it can be used for good and it can also be used for bad. Take a hammer for instance. A hammer is a useful tool when building something. However, in the wrong hands, it could also be used as a weapon to kill someone. Again, the same instrument is merely a tool.

 

We can’t handle the truth, but how much have we really got?

I would like to share with you an unfolding of events that begins awfully, gets kinda gross in the middle, and ends up sorta good but not great. Confused? Good, let’s begin!

 

 

saddawson

The Awfulness

In 2013, Gurbaksh Chahal, CEO and Chairman of RadiumOne, was charged with 45 felonies for beating his girlfriend 117 times during an altercation. According to law enforcement the girlfriend stated that, after finding out she cheated on him, Chahal attacked her, stated several times he was going to kill her, and she feared for her life. Law enforcement also claims to have recovered a surveillance video that showed 30 minutes of the assault.

In a perfect world, this would make for a slam-dunk case that puts a mega-jerk-lady-hitting-pig behind bars. Victim testimony and video of the crime seems like plenty of evidence to ease the mind of the prosecutor.

Sadly, we do not live in a perfect world. No, no we don’t.

 

 

targetlady

Ew, Gross!

First, the video was thrown out as evidence.

Then, the girlfriend decided to go ahead and not cooperate with the police anymore nor testify against Chahal. This happened after both parties lawyered-up (I smell a pay-off, anyone else?).

So, most of the charges were dropped and Chahal ended up pleading guilty to two misdemeanors: one count of domestic violent battery and one count of battery. His punishment? Three years probation, 25 hours of community service, a $500 fine and he must attend a 52-week domestic violence training program (doesn’t that sound like he’s going to be taught how to get better at beating women? ValleyWag should reword that sentence).

Chahal avoided jail, and I think he’s damn lucky. And when this came out, it seemed like his previously charmed life would stay relatively charming.

Gurbaksch Chahal says, "Yay, I win!!"
Gurbaksch Chahal says, “Yay, I win!!”

 

 

pleased

The good, I guess.

Well, things started to get worse for Chahal. People were pretty ticked off about this whole thing and social media sites were blowing up with comments about how unjust it was that he didn’t get jail time.

Chahal’s company, RadiumOne, started losing business.

And then he lost his job. There is some speculation as to whether Chahal knew about his pink slip when he published this blog post in which still refers to himself as the CEO. In the post, he also denies he hit his (hopefully now ex?!) girlfriend 117 times. Which seems reasonable – it’s not that he didn’t hit her, he just wants to point out it’s not that bad since it wasn’t that many times. Oh, ok! I’m sure we can all sympathize and forgive you for only mildly abusing her, no big deal.

Chahal also denies in his post that the video proves he committed such a heinous, drawn-out attack on the girlfriend. He claims that the video will only prove that the police abused him when they stormed his place, even though he was being cooperative. Not everyone is convinced. But Chahal isn’t faded, he knows we just “can’t handle the truth.”

It seems like if Chahal is telling the truth and the video’s content has been exaggerated, he should just release the video. Then we can all agree he’s not such a bad guy! For some reason, though, Chahal hasn’t done that yet. I have a feeling this isn’t the only offer being made to see that video.

 

 

bill-cosby-confused-face-475x365

So…is this a happy ending, or…? 

I doubt the public will get the chance to see the video, as I’m sure it’s been destroyed. Yes, I’m just a cynical old crank like that. Without proof, it’s going to be tough to determine if Chahal really lucked out on this one (or just how much freedom money can buy), or if the contents of the video were in fact blown out of proportion.

I do know one thing about Chahal: his post reveals that he believes there are justifications for domestic abuse e.g.,  your girlfriend having sex for money in Las Vegas. However rude of her that might have been, I’m sorry dude, but nope. Wrong. Does not computer. We may never know exactly what happened that night with his girlfriend, but it’s pretty obvious this guy is a clueless a-hole when it comes to violence against women.

A footnote: full disclosure, I’m going to think this guy put the beat down on his girlfriend until he releases that video and shows us otherwise. He brought it up, basically said it proves his innocence, but it hasn’t been released. So yes, I’m coming from a very biased viewpoint.)